A Study on Consumer Preference and Market Segmentation of Meat Substitute Food Article Swipe
Ji-Yeon Shim
,
Kyeong-Min Yong
,
Hae-Ran Jo
,
Kim Jong-hwa
,
Woo-Sung Choe
,
Jong-Ho Woo
,
Jong-In Lee
·
YOU?
·
· 2024
· Open Access
·
· DOI: https://doi.org/10.5762/kais.2024.25.5.552
YOU?
·
· 2024
· Open Access
·
· DOI: https://doi.org/10.5762/kais.2024.25.5.552
본 논문은 대표적인 육류대체식품인 모방식품, 대체육, 배양육, 3D프린트육, 식용곤충식품에 대한 소비자 인식과 구매 의향에 대한 설문조사를 실시하고 탐색적 요인분석, K-군집분석, 순서형 프로빗 회귀분석을 실행한 분석 결과를 바탕으로 소비자 선호와 시장 특성을 구체적으로 살펴보고 시장세분화를 확인하고자 하였다. 총 519개의 설문조사응답 데이터가 분석에 사용되었다. 인구통계학적 특성의 빈도분석 결과 성별은 큰 차이가 없었고, 연령은 20대, 거주 지역은 특별·광역시, 직업은 회사원, 학력은 대졸, 가구 구성원은 4명이 가장 높았다. 소비자 인지 특성의 빈도분석 결과 '모른다'는 3D프린트육과 '안다'는 일반축산물, 소비 경험 특성은 '없다'는 3D프린트육과 '있다'는 일반축산물이 가장 높았다. 소비할 의향(선호) 특성은 '전혀 아님'은 식용곤충식품, '아님'은 3D프린트육, '보통'은 배양육, '약간 동의'는 모방식품, '매우 동의'는 일반축산식품이 가장 높았다. 탐색적 요인분석 결과 추출된 5개 요인은 순서대로 '제품', '생산', '가공·유통', '사회', '개인'으로 명명하였다. K-군집분석 실시 결과 최종 3개의 군집으로 분류되었다. 군집분석 결과와 인구통계학적 특성을 교차분석하여서 소비선호 그룹별 특징을 확인하고 시장세분화를 위한 세분시장을 살펴보았다. 순서형 프로빗 회귀분석 결과 연령, 학력, 가족구성원, 개인 요인은 육류대체식품의 소비자 선호를 저해하지만 제품과 생산 요인은 촉진하며 성별, 소득, 사회와 가공·유통 요인은 이를 저해하기도 촉진하기도 하는 것으로 나타났다. 본 논문은 육류대체식품에 대한 일반 소비자들의 인식을 제고하여 모방식품, 대체육, 배양육, 3D프린트육, 식용곤충식품 산업 발전을 위한 전략과 체계적 지원에 활용될 수 있는 기초 자료 마련에 의의가 있다.
Related Topics
Concepts
Metadata
- Type
- article
- Language
- en
- Landing Page
- https://doi.org/10.5762/kais.2024.25.5.552
- OA Status
- diamond
- Related Works
- 10
- OpenAlex ID
- https://openalex.org/W4399356605
All OpenAlex metadata
Raw OpenAlex JSON
- OpenAlex ID
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https://openalex.org/W4399356605Canonical identifier for this work in OpenAlex
- DOI
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https://doi.org/10.5762/kais.2024.25.5.552Digital Object Identifier
- Title
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A Study on Consumer Preference and Market Segmentation of Meat Substitute FoodWork title
- Type
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articleOpenAlex work type
- Language
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enPrimary language
- Publication year
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2024Year of publication
- Publication date
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2024-05-31Full publication date if available
- Authors
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Ji-Yeon Shim, Kyeong-Min Yong, Hae-Ran Jo, Kim Jong-hwa, Woo-Sung Choe, Jong-Ho Woo, Jong-In LeeList of authors in order
- Landing page
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https://doi.org/10.5762/kais.2024.25.5.552Publisher landing page
- Open access
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YesWhether a free full text is available
- OA status
-
diamondOpen access status per OpenAlex
- OA URL
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https://doi.org/10.5762/kais.2024.25.5.552Direct OA link when available
- Concepts
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Preference, Market segmentation, Food preference, Business, Food science, Segmentation, Marketing, Computer science, Microeconomics, Economics, Chemistry, Artificial intelligenceTop concepts (fields/topics) attached by OpenAlex
- Cited by
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0Total citation count in OpenAlex
- Related works (count)
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10Other works algorithmically related by OpenAlex
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| abstract_inverted_index.성별은 | 46 |
| abstract_inverted_index.소비자 | 10, 27, 64, 143 |
| abstract_inverted_index.소비할 | 82 |
| abstract_inverted_index.순서형 | 20, 133 |
| abstract_inverted_index.실행한 | 23 |
| abstract_inverted_index.연령은 | 50 |
| abstract_inverted_index.요인은 | 105, 141, 148, 154 |
| abstract_inverted_index.의의가 | 186 |
| abstract_inverted_index.의향에 | 13 |
| abstract_inverted_index.인식과 | 11 |
| abstract_inverted_index.인식을 | 167 |
| abstract_inverted_index.전략과 | 177 |
| abstract_inverted_index.제품과 | 146 |
| abstract_inverted_index.지역은 | 53 |
| abstract_inverted_index.지원에 | 179 |
| abstract_inverted_index.직업은 | 55 |
| abstract_inverted_index.차이가 | 48 |
| abstract_inverted_index.체계적 | 178 |
| abstract_inverted_index.추출된 | 103 |
| abstract_inverted_index.탐색적 | 17, 100 |
| abstract_inverted_index.특성은 | 75, 84 |
| abstract_inverted_index.특성을 | 30, 123 |
| abstract_inverted_index.특성의 | 43, 66 |
| abstract_inverted_index.특징을 | 127 |
| abstract_inverted_index.프로빗 | 21, 134 |
| abstract_inverted_index.학력은 | 57 |
| abstract_inverted_index.활용될 | 180 |
| abstract_inverted_index.높았다. | 63, 81, 99 |
| abstract_inverted_index.대체육, | 5, 170 |
| abstract_inverted_index.동의'는 | 93, 96 |
| abstract_inverted_index.배양육, | 6, 91, 171 |
| abstract_inverted_index.아님'은 | 86 |
| abstract_inverted_index.없었고, | 49 |
| abstract_inverted_index.하였다. | 35 |
| abstract_inverted_index.회사원, | 56 |
| abstract_inverted_index.'보통'은 | 90 |
| abstract_inverted_index.'아님'은 | 88 |
| abstract_inverted_index.'안다'는 | 71 |
| abstract_inverted_index.'없다'는 | 76 |
| abstract_inverted_index.'있다'는 | 78 |
| abstract_inverted_index.구성원은 | 60 |
| abstract_inverted_index.군집분석 | 120 |
| abstract_inverted_index.군집으로 | 118 |
| abstract_inverted_index.대표적인 | 2 |
| abstract_inverted_index.데이터가 | 39 |
| abstract_inverted_index.바탕으로 | 26 |
| abstract_inverted_index.빈도분석 | 44, 67 |
| abstract_inverted_index.살펴보고 | 32 |
| abstract_inverted_index.소비선호 | 125 |
| abstract_inverted_index.순서대로 | 106 |
| abstract_inverted_index.실시하고 | 16 |
| abstract_inverted_index.요인분석 | 101 |
| abstract_inverted_index.제고하여 | 168 |
| abstract_inverted_index.촉진하며 | 149 |
| abstract_inverted_index.확인하고 | 128 |
| abstract_inverted_index.회귀분석 | 135 |
| abstract_inverted_index.나타났다. | 160 |
| abstract_inverted_index.모방식품, | 4, 94, 169 |
| abstract_inverted_index.요인분석, | 18 |
| abstract_inverted_index.'개인'으로 | 111 |
| abstract_inverted_index.'모른다'는 | 69 |
| abstract_inverted_index.K-군집분석 | 113 |
| abstract_inverted_index.가공·유통 | 153 |
| abstract_inverted_index.의향(선호) | 83 |
| abstract_inverted_index.3D프린트육, | 7, 89, 172 |
| abstract_inverted_index.K-군집분석, | 19 |
| abstract_inverted_index.구체적으로 | 31 |
| abstract_inverted_index.설문조사를 | 15 |
| abstract_inverted_index.세분시장을 | 131 |
| abstract_inverted_index.소비자들의 | 166 |
| abstract_inverted_index.저해하기도 | 156 |
| abstract_inverted_index.저해하지만 | 145 |
| abstract_inverted_index.촉진하기도 | 157 |
| abstract_inverted_index.확인하고자 | 34 |
| abstract_inverted_index.회귀분석을 | 22 |
| abstract_inverted_index.가족구성원, | 139 |
| abstract_inverted_index.명명하였다. | 112 |
| abstract_inverted_index.분류되었다. | 119 |
| abstract_inverted_index.사용되었다. | 41 |
| abstract_inverted_index.살펴보았다. | 132 |
| abstract_inverted_index.일반축산물, | 72 |
| abstract_inverted_index.'가공·유통', | 109 |
| abstract_inverted_index.3D프린트육과 | 70, 77 |
| abstract_inverted_index.설문조사응답 | 38 |
| abstract_inverted_index.시장세분화를 | 33, 129 |
| abstract_inverted_index.식용곤충식품 | 173 |
| abstract_inverted_index.인구통계학적 | 42, 122 |
| abstract_inverted_index.일반축산물이 | 79 |
| abstract_inverted_index.특별·광역시, | 54 |
| abstract_inverted_index.식용곤충식품, | 87 |
| abstract_inverted_index.교차분석하여서 | 124 |
| abstract_inverted_index.식용곤충식품에 | 8 |
| abstract_inverted_index.육류대체식품에 | 163 |
| abstract_inverted_index.육류대체식품의 | 142 |
| abstract_inverted_index.육류대체식품인 | 3 |
| abstract_inverted_index.일반축산식품이 | 97 |
| cited_by_percentile_year | |
| countries_distinct_count | 0 |
| institutions_distinct_count | 7 |
| citation_normalized_percentile.value | 0.11174769 |
| citation_normalized_percentile.is_in_top_1_percent | False |
| citation_normalized_percentile.is_in_top_10_percent | False |