A2(S)-2 Classification of the comfortable feeling at using Deodorizer by Mobile Phone Research Article Swipe
Hideyuki Imai
,
Noriko Hara
·
YOU?
·
· 2017
· Open Access
·
· DOI: https://doi.org/10.5100/jje.53.s62
YOU?
·
· 2017
· Open Access
·
· DOI: https://doi.org/10.5100/jje.53.s62
Recently customer decision make purchasing of factor is changing from the product function or service to emotional benefit in the commodity market.The purpose of this paper is to reveal a comfortable feeling when customer use the deodorizer.We would like to have difference of expression towards using each of products and discover a business chance in the segmentation market.We used to research device by mobile phone for purpose with a moment at comfortable.We analyzed to reveal sub-consciousness using by projection method in psychology.We take consumer goods 12 as an object of study.Research target group is from 20age to 49age and number of subject is 2,160.As a result, in deodorizer needs of directionality structure is composed of 4 words.We succeeded in building the comfortable map by the correspondence analysis.
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Metadata
- Type
- article
- Language
- en
- Landing Page
- https://doi.org/10.5100/jje.53.s62
- https://www.jstage.jst.go.jp/article/jje/53/Supplement1/53_S62/_pdf
- OA Status
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- Related Works
- 10
- OpenAlex ID
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All OpenAlex metadata
Raw OpenAlex JSON
- OpenAlex ID
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https://openalex.org/W2751687893Canonical identifier for this work in OpenAlex
- DOI
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https://doi.org/10.5100/jje.53.s62Digital Object Identifier
- Title
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A2(S)-2 Classification of the comfortable feeling at using Deodorizer by Mobile Phone ResearchWork title
- Type
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articleOpenAlex work type
- Language
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enPrimary language
- Publication year
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2017Year of publication
- Publication date
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2017-01-01Full publication date if available
- Authors
-
Hideyuki Imai, Noriko HaraList of authors in order
- Landing page
-
https://doi.org/10.5100/jje.53.s62Publisher landing page
- PDF URL
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https://www.jstage.jst.go.jp/article/jje/53/Supplement1/53_S62/_pdfDirect link to full text PDF
- Open access
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YesWhether a free full text is available
- OA status
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diamondOpen access status per OpenAlex
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https://www.jstage.jst.go.jp/article/jje/53/Supplement1/53_S62/_pdfDirect OA link when available
- Concepts
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Feeling, Mobile phone, Phone, Psychology, Computer science, Social psychology, Telecommunications, Linguistics, PhilosophyTop concepts (fields/topics) attached by OpenAlex
- Cited by
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0Total citation count in OpenAlex
- Related works (count)
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10Other works algorithmically related by OpenAlex
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