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arXiv (Cornell University)
An Approximation Algorithm for Active Friending in Online Social Networks
November 2018 • Guangmo Tong, Ruiqi Wang, Xiang Li, Weili Wu, Ding‐Zhu Du
Guiding users to actively expanding their online social circles is one of the primary strategies for enhancing user participation and growing online social networks. In this paper, we study the active friending problem which aims at providing users with the strategy for methodically sending invitations to successfully build a friendship with target users. We consider the prominent linear threshold model for the friending process and formulate the active friending problem as an optimization problem. The key observa…
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