Análise do conteúdo digital e sua contribuição para a identidade online das companhias aéreas na Colômbia Article Swipe
Camilo Mauricio Grillo Torres
,
William Eduardo Mosquera Laverde
,
Claudia Patricia Gomez Espìnosa
,
Catarina Rocio Vega
,
João Jairo Molina Roncâncio
·
YOU?
·
· 2022
· Open Access
·
· DOI: https://doi.org/10.34117/bjdv8n10-333
YOU?
·
· 2022
· Open Access
·
· DOI: https://doi.org/10.34117/bjdv8n10-333
Hoje, as condições de mercado fizeram com que as companhias aéreas adaptassem suas ações estratégicas de marketing digital, criando assim um melhor canal de comunicação bidirecional que melhora a interconexão com os usuários, obtendo reconhecimento e posicionamento adequados da marca. Com base nessa perspectiva, o objetivo deste texto é determinar como as companhias aéreas utilizam as mídias sociais como meio de comunicação com seus usuários. Com o objetivo de estabelecer ações que melhorem sua capacidade competitiva no mercado. A metodologia utilizada baseou-se nas variáveis de participação em perfis sociais, para o qual foi elaborado um banco de dados composto por seis variáveis referentes à variedade de conteúdo e analisados cinco perfis sociais: Facebook, Instagram, YouTube, Twitter, LinkedIn. Os resultados indicaram que algumas das redes sociais das companhias aéreas não divulgam conteúdo adequado, portanto, usuários e consumidores não percebem a publicação de informações atualizadas, o que demonstra um desperdício do uso da tecnologia da informação. possibilitar um aprimoramento da identidade digital "corporativa" entre os usuários, para obter deles maior credibilidade e confiança.
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Análise do conteúdo digital e sua contribuição para a identidade online das companhias aéreas na ColômbiaWork title
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articleOpenAlex work type
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2022Year of publication
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2022-10-30Full publication date if available
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Camilo Mauricio Grillo Torres, William Eduardo Mosquera Laverde, Claudia Patricia Gomez Espìnosa, Catarina Rocio Vega, João Jairo Molina RoncâncioList of authors in order
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YesWhether a free full text is available
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diamondOpen access status per OpenAlex
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1Total citation count in OpenAlex
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