Analysis of Enterprise Marketing Performance Based on Stata Software Article Swipe

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YOU? · · 2024 · Open Access · · DOI: https://doi.org/10.4108/eai.17-11-2023.2342733

This article selects Chinese retail listed companies from 2013 to 2022 as research samples and empirically analyzes the impact of sales expenses on corporate performance using a fixed effects regression model using Stata software. Research has found that marketing expenses have a sustained impact on

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Type: article
Language: en
Landing Page: https://doi.org/10.4108/eai.17-11-2023.2342733
PDF: http://eudl.eu/pdf/10.4108/eai.17-11-2023.2342733
OA Status: gold
References: 3
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DOI: https://doi.org/10.4108/eai.17-11-2023.2342733

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Title: Analysis of Enterprise Marketing Performance Based on Stata Software

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Type: article

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Language: en

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Publication year: 2024

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Publication date: 2024-01-01

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Authors: Xinxin Wang, Li Zhang

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Landing page: https://doi.org/10.4108/eai.17-11-2023.2342733

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PDF URL: https://eudl.eu/pdf/10.4108/eai.17-11-2023.2342733

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OA status: gold

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Concepts: Computer science, Software, Software engineering, Operating system

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