Abstract The advantages of e-commerce and information technology play an extremely important role in enhancing the competitiveness of the tourism industry and adapting to the needs of global economic integration. The development of e-commerce has played a huge role in all walks of life. For the tourism industry, the role of e-commerce is even more important. This article analyzes the influence of e-commerce on tourism production factors, such as optimizing tourism production factors, optimizing industrial structur…