Artificial Intelligence and Corporate Brand Value: Information Dynamic Capabilities Perspective Article Swipe

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Di Zhu , Xiaodong Qiu , Cherrìe Jiuhua Zhu ·

YOU? · · 2025 · Open Access · · DOI: https://doi.org/10.2139/ssrn.5104056

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Perspective (Graphical)

Artificial Intelligence

Machine Learning

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Perspective (graphical) Value (mathematics) Dynamic capabilities Knowledge management Business Computer science Marketing Artificial intelligence Machine learning

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Landing Page: https://doi.org/10.2139/ssrn.5104056
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Title: Artificial Intelligence and Corporate Brand Value: Information Dynamic Capabilities Perspective

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Language: en

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Publication year: 2025

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Publication date: 2025-01-01

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Authors: Di Zhu, Xiaodong Qiu, Cherrìe Jiuhua Zhu

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Landing page: https://doi.org/10.2139/ssrn.5104056

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Concepts: Perspective (graphical), Value (mathematics), Dynamic capabilities, Knowledge management, Business, Computer science, Marketing, Artificial intelligence, Machine learning

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