Assessment of physicians’ and pharmacists’ knowledge, attitudes, perceptions, and barriers concerning generic medicine in Pakistan: A cross-sectional study Article Swipe
Abu Bakr Azam
,
Muhammad Hamza
,
Rehana Sarwat
,
Afroza Akhter
,
Bushra Batool Zahra
,
B. Awan
,
Ali Ahmed
·
YOU?
·
· 2025
· Open Access
·
· DOI: https://doi.org/10.1177/17411343251372358
YOU?
·
· 2025
· Open Access
·
· DOI: https://doi.org/10.1177/17411343251372358
Background The rising costs of pharmaceuticals globally have increased the demand for generic medications as people seek more affordable alternatives to costly branded drugs. Generic medications are a beneficial approach to reducing pharmaceutical expenses without compromising healthcare quality. Yet, the prescribing of generic medications is still nil to date due to various factors not explored well. Therefore, we aimed to assess the knowledge, attitudes, perceptions, and challenges physicians and pharmacists face in Pakistan regarding implementing generic medicines. Methods A cross-sectional observational survey was conducted among conveniently available physicians and pharmacists from February to July 2024. Data was collected using a structured validated questionnaire. Participants were invited from randomly selected public and private sector hospitals and pharmacies in Pakistan’s twin cities (Rawalpindi and Islamabad). Data from this study was analyzed using descriptive statistics, Mann–Whitney and Kruskal–Wallis tests, and multivariate binary logistic regression in SPSS version 25. Results Out of 515 distributed surveys, 415 individuals responded, and 400 surveys were analysed, resulting in an 80.5% response rate. Of the 400 participants, 214 (53.5%) participants were pharmacists, and 186 (46.5%) were physicians. More than half of the participants demonstrated high knowledge, 215 (53.8%), and the majority of them had positive attitudes, 323 (80.7%), as well as perceptions, 249 (62.3%), toward generic medicines. A significant positive correlation existed between participants’ attitudes and perceptions (r = 0.504, p < .05). In multivariate binary logistic regression analysis, age, practice setting, and negative attitude had statistically significant associations with positive attitude. Conclusion Health care professionals possess considerable knowledge and exhibit a positive attitude towards generic medications, demonstrating strong support for generic substitution. Educational interventions are necessary to enhance generic drug prescribing and dispensing practices among healthcare professionals.
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- Type
- article
- Language
- en
- Landing Page
- https://doi.org/10.1177/17411343251372358
- https://journals.sagepub.com/doi/pdf/10.1177/17411343251372358
- OA Status
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- References
- 31
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- OpenAlex ID
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All OpenAlex metadata
Raw OpenAlex JSON
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https://openalex.org/W4413852321Canonical identifier for this work in OpenAlex
- DOI
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https://doi.org/10.1177/17411343251372358Digital Object Identifier
- Title
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Assessment of physicians’ and pharmacists’ knowledge, attitudes, perceptions, and barriers concerning generic medicine in Pakistan: A cross-sectional studyWork title
- Type
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articleOpenAlex work type
- Language
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enPrimary language
- Publication year
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2025Year of publication
- Publication date
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2025-08-30Full publication date if available
- Authors
-
Abu Bakr Azam, Muhammad Hamza, Rehana Sarwat, Afroza Akhter, Bushra Batool Zahra, B. Awan, Ali AhmedList of authors in order
- Landing page
-
https://doi.org/10.1177/17411343251372358Publisher landing page
- PDF URL
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https://journals.sagepub.com/doi/pdf/10.1177/17411343251372358Direct link to full text PDF
- Open access
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YesWhether a free full text is available
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hybridOpen access status per OpenAlex
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https://journals.sagepub.com/doi/pdf/10.1177/17411343251372358Direct OA link when available
- Concepts
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Cross-sectional study, Family medicine, Perception, Medicine, Alternative medicine, Psychology, Pathology, NeuroscienceTop concepts (fields/topics) attached by OpenAlex
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0Total citation count in OpenAlex
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31Number of works referenced by this work
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10Other works algorithmically related by OpenAlex
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| abstract_inverted_index.249 | 204 |
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| abstract_inverted_index.dispensing | 275 |
| abstract_inverted_index.healthcare | 36, 278 |
| abstract_inverted_index.knowledge, | 62, 187 |
| abstract_inverted_index.medicines. | 76, 208 |
| abstract_inverted_index.pharmacies | 115 |
| abstract_inverted_index.physicians | 67, 87 |
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| abstract_inverted_index.Educational | 265 |
| abstract_inverted_index.Islamabad). | 122 |
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| abstract_inverted_index.perceptions | 218 |
| abstract_inverted_index.pharmacists | 69, 89 |
| abstract_inverted_index.physicians. | 178 |
| abstract_inverted_index.prescribing | 40, 273 |
| abstract_inverted_index.significant | 210, 239 |
| abstract_inverted_index.statistics, | 131 |
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| abstract_inverted_index.perceptions, | 64, 203 |
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