3D sensing and content capture have made significant progress in recent years and the MPEG standardization organization is launching a new project on immersive media with point cloud compression (PCC) as one key corner stone. In this work, we introduce a new binary tree based point cloud content partition and explore the graph signal processing tools, especially the graph transform with optimized Laplacian sparsity, to achieve better energy compaction and compression efficiency. The resulting rate-distortion opera…