Behind the Waitress Work Clothes in the House of Raminten Restaurant Indonesia Article Swipe
Muhammad Arif Jati Purnomo
,
Novita Dwi Wulandari
·
YOU?
·
· 2023
· Open Access
·
· DOI: https://doi.org/10.47191/ijsshr/v6-i11-50
YOU?
·
· 2023
· Open Access
·
· DOI: https://doi.org/10.47191/ijsshr/v6-i11-50
Traditional cloth is one of the cultural products. Normally, it is worn by people for a certain traditional event. However, it is worn by the waitress in a restaurant, namely the House of Raminten restaurant. Therefore, this research aims to reveal the intent and purpose behind the use of traditional clothes as work clothes for waitresses at the House of Raminten Restaurant. Qualitative approach is employed as a research methodology in this research. The result shows that there is a symbolic meaning of Javanese culture represented by such a use of traditional clothes, namely glorifying guests or consumers. In another word, the use of kemben and jarik is a way for Raminten Restaurant to glorify their consumers. This is then being seen as a strategy for creating profit for the restaurant since it can represent the concern of the restaurant in preserving Javanese culture. The restaurant owner always does such a way to bring in customers since he has a sensitivity to market demand, even though he himself is actually of Chinese descent.
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Metadata
- Type
- article
- Language
- en
- Landing Page
- https://doi.org/10.47191/ijsshr/v6-i11-50
- https://ijsshr.in/v6i11/Doc/50.pdf
- OA Status
- bronze
- References
- 9
- Related Works
- 10
- OpenAlex ID
- https://openalex.org/W4388905507
All OpenAlex metadata
Raw OpenAlex JSON
- OpenAlex ID
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https://openalex.org/W4388905507Canonical identifier for this work in OpenAlex
- DOI
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https://doi.org/10.47191/ijsshr/v6-i11-50Digital Object Identifier
- Title
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Behind the Waitress Work Clothes in the House of Raminten Restaurant IndonesiaWork title
- Type
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articleOpenAlex work type
- Language
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enPrimary language
- Publication year
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2023Year of publication
- Publication date
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2023-11-22Full publication date if available
- Authors
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Muhammad Arif Jati Purnomo, Novita Dwi WulandariList of authors in order
- Landing page
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https://doi.org/10.47191/ijsshr/v6-i11-50Publisher landing page
- PDF URL
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https://ijsshr.in/v6i11/Doc/50.pdfDirect link to full text PDF
- Open access
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YesWhether a free full text is available
- OA status
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bronzeOpen access status per OpenAlex
- OA URL
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https://ijsshr.in/v6i11/Doc/50.pdfDirect OA link when available
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Clothing, Advertising, Marketing, Business, Profit (economics), Meaning (existential), Psychology, Economics, Political science, Psychotherapist, Law, MicroeconomicsTop concepts (fields/topics) attached by OpenAlex
- Cited by
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0Total citation count in OpenAlex
- References (count)
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9Number of works referenced by this work
- Related works (count)
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10Other works algorithmically related by OpenAlex
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