Big Data Usage in Marketing Research Article Swipe
Zheng Shi
,
Jin Xia
,
Zheng Wen
·
YOU?
·
· 2022
· Open Access
·
· DOI: https://doi.org/10.54097/fbem.v5i3.2029
YOU?
·
· 2022
· Open Access
·
· DOI: https://doi.org/10.54097/fbem.v5i3.2029
In the marketing field, the use of big data in research can make us understand consumer deeply. In some areas of market research, big data is already established today. The social media analytics and the use of cookie data to measure internet coverage are two prominent examples. This essay combs through relevant literatures, discusses the big data uses in the marketing research and its contribution for decision-making. It presents a revision of main concepts about marketing research, the new possibilities of use and a reflection about limitations of big data in the marketing research.
Related Topics
Concepts
Metadata
- Type
- article
- Language
- en
- Landing Page
- https://doi.org/10.54097/fbem.v5i3.2029
- https://drpress.org/ojs/index.php/fbem/article/download/2029/1940
- OA Status
- diamond
- Cited By
- 3
- References
- 29
- Related Works
- 10
- OpenAlex ID
- https://openalex.org/W4306861373
All OpenAlex metadata
Raw OpenAlex JSON
- OpenAlex ID
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https://openalex.org/W4306861373Canonical identifier for this work in OpenAlex
- DOI
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https://doi.org/10.54097/fbem.v5i3.2029Digital Object Identifier
- Title
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Big Data Usage in Marketing ResearchWork title
- Type
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articleOpenAlex work type
- Language
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enPrimary language
- Publication year
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2022Year of publication
- Publication date
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2022-10-19Full publication date if available
- Authors
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Zheng Shi, Jin Xia, Zheng WenList of authors in order
- Landing page
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https://doi.org/10.54097/fbem.v5i3.2029Publisher landing page
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https://drpress.org/ojs/index.php/fbem/article/download/2029/1940Direct link to full text PDF
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YesWhether a free full text is available
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-
diamondOpen access status per OpenAlex
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https://drpress.org/ojs/index.php/fbem/article/download/2029/1940Direct OA link when available
- Concepts
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Big data, Marketing research, Data science, Marketing science, Field (mathematics), Digital marketing, Marketing, The Internet, Social media, Measure (data warehouse), Computer science, Business, Marketing management, World Wide Web, Relationship marketing, Data mining, Mathematics, Pure mathematicsTop concepts (fields/topics) attached by OpenAlex
- Cited by
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3Total citation count in OpenAlex
- Citations by year (recent)
-
2024: 1, 2023: 2Per-year citation counts (last 5 years)
- References (count)
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29Number of works referenced by this work
- Related works (count)
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10Other works algorithmically related by OpenAlex
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| abstract_inverted_index.today. | 28 |
| abstract_inverted_index.already | 26 |
| abstract_inverted_index.deeply. | 16 |
| abstract_inverted_index.measure | 40 |
| abstract_inverted_index.through | 50 |
| abstract_inverted_index.concepts | 73 |
| abstract_inverted_index.consumer | 15 |
| abstract_inverted_index.coverage | 42 |
| abstract_inverted_index.internet | 41 |
| abstract_inverted_index.presents | 68 |
| abstract_inverted_index.relevant | 51 |
| abstract_inverted_index.research | 10, 61 |
| abstract_inverted_index.revision | 70 |
| abstract_inverted_index.analytics | 32 |
| abstract_inverted_index.discusses | 53 |
| abstract_inverted_index.examples. | 46 |
| abstract_inverted_index.marketing | 2, 60, 75, 92 |
| abstract_inverted_index.prominent | 45 |
| abstract_inverted_index.research, | 22, 76 |
| abstract_inverted_index.research. | 93 |
| abstract_inverted_index.reflection | 84 |
| abstract_inverted_index.understand | 14 |
| abstract_inverted_index.established | 27 |
| abstract_inverted_index.limitations | 86 |
| abstract_inverted_index.contribution | 64 |
| abstract_inverted_index.literatures, | 52 |
| abstract_inverted_index.possibilities | 79 |
| abstract_inverted_index.decision-making. | 66 |
| cited_by_percentile_year.max | 96 |
| cited_by_percentile_year.min | 90 |
| countries_distinct_count | 1 |
| institutions_distinct_count | 3 |
| sustainable_development_goals[0].id | https://metadata.un.org/sdg/16 |
| sustainable_development_goals[0].score | 0.7799999713897705 |
| sustainable_development_goals[0].display_name | Peace, Justice and strong institutions |
| citation_normalized_percentile.value | 0.73645376 |
| citation_normalized_percentile.is_in_top_1_percent | False |
| citation_normalized_percentile.is_in_top_10_percent | False |