Case Article—Business Value in Integrating Predictive and Prescriptive Analytics Models Article Swipe
David P. Kopcso
,
Dessislava A. Pachamanova
·
YOU?
·
· 2017
· Open Access
·
· DOI: https://doi.org/10.1287/ited.2017.0186ca
YOU?
·
· 2017
· Open Access
·
· DOI: https://doi.org/10.1287/ited.2017.0186ca
This article suggests ways to frame classroom discussion around the business value of models in data science, predictive analytics, and management science classes. We consider an example in which predictive analytics is used to determine the inputs to prescriptive models for customer service, and illustrate how calculations of business value enter the process of creating recommendations for business stakeholders. A review of predictive and prescriptive techniques and how they map to business problems is provided to explain the context for the exercise, and the level of analytics maturity of organizations is discussed in connection with the use of predictive and prescriptive analytics. This example presents a unified view of concepts from traditionally disparate areas of analytics, making it suitable as a capstone or an ongoing project in a data science or business analytics course. The teaching note is available at https://www.informs.org/Publications/Subscribe/Access-Restricted-Materials .
Related Topics
Concepts
Computer science
Business analytics
Analytics
Data science
Predictive analytics
Business intelligence
Context (archaeology)
Knowledge management
Artifact-centric business process model
Business rule
Software analytics
Business process
Business process modeling
Business model
Business analysis
Work in process
Business
Marketing
Software development
Programming language
Software construction
Software
Biology
Paleontology
Metadata
- Type
- article
- Language
- en
- Landing Page
- https://doi.org/10.1287/ited.2017.0186ca
- https://pubsonline.informs.org/doi/pdf/10.1287/ited.2017.0186ca
- OA Status
- diamond
- Cited By
- 8
- References
- 19
- Related Works
- 10
- OpenAlex ID
- https://openalex.org/W2767557988
All OpenAlex metadata
Raw OpenAlex JSON
- OpenAlex ID
-
https://openalex.org/W2767557988Canonical identifier for this work in OpenAlex
- DOI
-
https://doi.org/10.1287/ited.2017.0186caDigital Object Identifier
- Title
-
Case Article—Business Value in Integrating Predictive and Prescriptive Analytics ModelsWork title
- Type
-
articleOpenAlex work type
- Language
-
enPrimary language
- Publication year
-
2017Year of publication
- Publication date
-
2017-11-08Full publication date if available
- Authors
-
David P. Kopcso, Dessislava A. PachamanovaList of authors in order
- Landing page
-
https://doi.org/10.1287/ited.2017.0186caPublisher landing page
- PDF URL
-
https://pubsonline.informs.org/doi/pdf/10.1287/ited.2017.0186caDirect link to full text PDF
- Open access
-
YesWhether a free full text is available
- OA status
-
diamondOpen access status per OpenAlex
- OA URL
-
https://pubsonline.informs.org/doi/pdf/10.1287/ited.2017.0186caDirect OA link when available
- Concepts
-
Computer science, Business analytics, Analytics, Data science, Predictive analytics, Business intelligence, Context (archaeology), Knowledge management, Artifact-centric business process model, Business rule, Software analytics, Business process, Business process modeling, Business model, Business analysis, Work in process, Business, Marketing, Software development, Programming language, Software construction, Software, Biology, PaleontologyTop concepts (fields/topics) attached by OpenAlex
- Cited by
-
8Total citation count in OpenAlex
- Citations by year (recent)
-
2025: 1, 2023: 1, 2022: 2, 2021: 1, 2020: 2Per-year citation counts (last 5 years)
- References (count)
-
19Number of works referenced by this work
- Related works (count)
-
10Other works algorithmically related by OpenAlex
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| referenced_works | https://openalex.org/W2009652224, https://openalex.org/W2772041259, https://openalex.org/W2057337671, https://openalex.org/W3133393100, https://openalex.org/W4234670385, https://openalex.org/W2020858880, https://openalex.org/W2061865840, https://openalex.org/W2571462274, https://openalex.org/W1650532115, https://openalex.org/W2115409335, https://openalex.org/W2172486271, https://openalex.org/W2175133154, https://openalex.org/W2124248187, https://openalex.org/W2513839539, https://openalex.org/W2600941816, https://openalex.org/W2790348972, https://openalex.org/W609065750, https://openalex.org/W4298383807, https://openalex.org/W2246361553 |
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