Certified Sustainable Batik as a Response to the Global Fast Fashion Crisis in the Textile Industry Article Swipe

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Muhammad Arif Jati Purnomo , Linda Sekar Utami , Novita Tri Wulandari ·

YOU? · · 2025 · Open Access · · DOI: https://doi.org/10.47191/ijsshr/v8-i10-101

This article analyzes the potential of certified sustainable batik as an effective and ethical response to the global fast fashion crisis in the textile industry. Using a mixed-method approach (qualitative and quantitative SEM-PLS) across Batik MSME clusters in Java, the research finds that the global market highly values the slow process and environmental transparency offered by batik. Results indicate that integrated partnerships between MSMEs and BUMDes in managing the supply of eco-green raw materials and implementing Appropriate Technology (TTG), particularly for waste treatment, are crucial for successful downstreaming (hilirisasi). Policy intervention is needed, such as the formulation of an adaptable Local Batik Standard, to overcome the barriers of global certification costs and promote the adoption of sustainability practices. In conclusion, certified batik is not merely a product innovation, but a future textile business model that balances cultural heritage, environmental conservation, and economic competitiveness.

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Type: article
Landing Page: https://doi.org/10.47191/ijsshr/v8-i10-101
PDF: https://www.ijsshr.in/v8i10/Doc/101.pdf
OA Status: bronze
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DOI: https://doi.org/10.47191/ijsshr/v8-i10-101

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Title: Certified Sustainable Batik as a Response to the Global Fast Fashion Crisis in the Textile Industry

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Type: article

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Publication year: 2025

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Publication date: 2025-10-30

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Authors: Muhammad Arif Jati Purnomo, Linda Sekar Utami, Novita Tri Wulandari

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Landing page: https://doi.org/10.47191/ijsshr/v8-i10-101

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PDF URL: https://www.ijsshr.in/v8i10/Doc/101.pdf

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OA status: bronze

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OA URL: https://www.ijsshr.in/v8i10/Doc/101.pdf

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Cited by: 0

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