Company Profiles Article Swipe

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Jean‐Pierre Jeannet , Thierry Voléry , Heiko Bergmann , Cornelia Amstutz ·

YOU? · · 2021 · Open Access · · DOI: https://doi.org/10.1007/978-3-030-65287-6_26 · OA: W4243593983

This final chapter, containing the full-length profiles of each of the 36 companies representing the base of this research project, plays an integral role in Masterpieces of Swiss Entrepreneurship . Although the various profiles have been quoted extensively as part of the analysis in the previous chapters, those excerpts were used to illustrate a particular concept, finding or practice. A reader, going through the previous chapters, cannot possibly gain a comprehensive understanding of the history and trajectory of a given company in the main book text; this section allows for a more in-depth reading, one company at a time. The company profiles are organized in the order of when each of the enterprises was founded.