Consuming atmospheres Article Swipe
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Chloe Steadman
,
Jack Coffin
·
YOU?
·
· 2023
· Open Access
·
· DOI: https://doi.org/10.4324/9781003288510-1
· OA: W4385951322
YOU?
·
· 2023
· Open Access
·
· DOI: https://doi.org/10.4324/9781003288510-1
· OA: W4385951322
This chapter begins by introducing readers to the inspiration behind the Consuming Atmospheres book. Readers are then taken on a journey through the past, present, and future of the topic of consuming atmospheres in the marketing field, through the three themes organising this edited collection: Part I: Designing Atmospheres, Part II: Experiencing Atmospheres, and Part III: Researching Atmospheres. Within each of these thematic areas, the chapters forming this collection are also introduced, demonstrating how they build upon-and converse with- existing research in this area. The chapter concludes by suggesting several avenues for future work on consuming atmospheres, to inspire future atmospheric investigations in marketing - and beyond.
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