Abstract Detecting that someone has said your name is one of the most famous examples for incidental processing of supposedly-unattended speech. However, empirical investigation of this so-called “cocktail party effect” has yielded conflicting results. We present a novel empirical approach for revisiting this effect under highly ecological conditions, by immersing participants in a multisensory virtual café environment and using realistic stimuli and tasks. Participants listened to conversational speech from a cha…