COVID-19 no Instagram: práticas de comunicação estratégica das autoridades de saúde durante a pandemia Article Swipe

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Pâmela Araújo Pinto , Fellipe Sá Brasileiro , Maria João Antunes , Ana Margarida Almeida ·

YOU? · · 2020 · Open Access · · DOI: https://doi.org/10.4000/cp.11288

Pouca atenção tem sido dispensada às organizações de saúde pública enquanto produtoras de conteúdo nos social media durante a pandemia da COVID-19. Este artigo tem o objetivo de analisar as práticas de comunicação estratégica das autoridades de saúde no Instagram (IG) frente aos desafios informacionais causados pela pandemia. Procura-se demonstrar o papel do IG no desenvolvimento da resiliência informacional. Foi feita a análise de conteúdo de posts nos perfis da World Health Organization, da WHO/Europe, da Organização Pan-Americana de Saúde, do Serviço Nacional de Saúde de Portugal e do Ministério da Saúde do Brasil. Foi possível observar o papel que estes perfis podem ter na reconstrução do cenário informacional sanitário a partir de uma abordagem estratégica centrada em práticas de orientação e de mobilização coletiva, baseadas em informações precisas e em sentimentos partilhados.

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Humanities

Medicine

Philosophy

Infectious Diseases (Medical Specialty)

Disease

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Political science Humanities Coronavirus disease 2019 (COVID-19) Sociology Medicine Philosophy Infectious disease (medical specialty) Disease Pathology

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Type: article
Language: pt
Landing Page: https://doi.org/10.4000/cp.11288
PDF: https://journals.openedition.org/cp/pdf/11288
OA Status: diamond
Cited By: 18
References: 37
Related Works: 10
OpenAlex ID: https://openalex.org/W3110981203

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DOI: https://doi.org/10.4000/cp.11288

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Title: COVID-19 no Instagram: práticas de comunicação estratégica das autoridades de saúde durante a pandemia

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Type: article

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Language: pt

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Publication year: 2020

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Publication date: 2020-12-15

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Authors: Pâmela Araújo Pinto, Fellipe Sá Brasileiro, Maria João Antunes, Ana Margarida Almeida

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Landing page: https://doi.org/10.4000/cp.11288

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Concepts: Political science, Humanities, Coronavirus disease 2019 (COVID-19), Sociology, Medicine, Philosophy, Infectious disease (medical specialty), Disease, Pathology

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Cited by: 18

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authorships[3].raw_affiliation_strings	epidemia causada pelo novo coronavírus foi caracterizada como uma pandemia. A primeira notificação foi feita pela China, em 31 de dezembro de 2019 (Jee, 2020), e, na altura do anúncio, já havia 118 319 pessoas infectadas em cinco continentes., A World Health Organization (WHO) anunciou, em 11 de março de 2020, que, Aceite para publicação: 07 de outubro de 2020, Department of Communication and Art of University of Aveiro, Portugal., Federal University Fluminense, Federal University of Paraíba, Brazil., de instituições com influência na saúde (e.g. Associação Nacional dos Médicos de Saúde Pública de Portugal) e na assistência humanitária (e.g. ONU) e de autoridades de saúde, dispensada às organizações de saúde pública enquanto produtoras de conteúdos nos SM nesta pandemia,, práticas de comunicação estratégica das autoridades de saúde durante
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