We study the pointwise convergence and the $\Gamma$-convergence of a family of non-local, non-convex functionals $\Lambda_\delta$ in $L^p(\Omega)$ for $p>1$. We show that the limits are multiples of $\int_{\Omega} |\nabla u|^p$. This is a continuation of our previous work where the case $p=1$ was considered.