Journal of Artificial Intelligence and Capsule Networks • Vol 2 • No 3
Data Mining Based Marketing Decision Support System Using Hybrid Machine Learning Algorithm
August 2020 • Senthil Kumar Thangavel
Data mining is widely used in engineering and science, On the contrary, it is used in finance and marketing applications to resolve the challenges in the respective fields. Data mining based decision support system enhances the organization performance by analysing the ground reality. Turbulent economy is common for every organization due to the competition, cost, tax pressures, etc., Privatization, Globalization and liberalization drags the organization more into a competitive environment. In order to balance the…