Desenvolvimento de estratégia promocional em empreendimento agroindustrial de pequeno porte: análise descritiva do modelo adotado pela empresa Leves Castanhas Article Swipe
Joaquim Filho Cabral Marques
,
José Carlos de Sousa Júnior
,
Maria Gláucia Dourado Furquim
,
Paulo Alexandre Perdomo Salviano
,
Juliano de Caldas Rabelo
·
YOU?
·
· 2020
· Open Access
·
· DOI: https://doi.org/10.33448/rsd-v9i7.3835
YOU?
·
· 2020
· Open Access
·
· DOI: https://doi.org/10.33448/rsd-v9i7.3835
Estratégias relacionadas a marketing tem se destacado na atualidade por proporcionar o estreitamento da relação empresa-consumidor, fruto da adoção de ações que reforcem ao cliente o diferencial da empresa, seus produtos e atributos, através de promoções, divulgações e preço, com destaque para o uso de meios digitais. Neste sentido, a presente pesquisa objetiva descrever o processo de desenvolvimento e implementação de estratégia promocional com foco na utilização de mídias digitais para a agroindústria Leves Castanhas Ltda. A empresa está situada no município de Iporá, fundada no ano de 2015 se tornando referência no beneficiamento e comercialização de castanhas. A agroindústria conta com um quadro de doze (12) colaboradores que estão ligados diretamente ao beneficiamento das castanhas, proporcionando aos clientes um mix de produtos diversificado incluindo, castanhas do Pará, castanhas de caju e castanhas de barú. A pesquisa classifica-se como quali-quantitativa quanto a sua natureza e exploratória e descritiva quanto aos objetivos, sendo adotado a revisão de literatura, análise documental e levantamento de ferramentas disponibilizadas pelo InstagramÒ. A análise dos resultados reforçam a importância da utilização de mídias socias, embalagens diferenciadas e estratégias de marketing para aumentar o alcance de uma empresa ao seu público alvo, além de ajudar o próprio empresário a descobrir maneiras de como melhorar seu produto, apresentando aos seus colaboradores informações como, faixa etária, principais cidades compradoras dos seus produtos, o gênero que mais adquire, podendo assim diferenciar cada vez mais os produtos ofertados.
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Desenvolvimento de estratégia promocional em empreendimento agroindustrial de pequeno porte: análise descritiva do modelo adotado pela empresa Leves CastanhasWork title
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articleOpenAlex work type
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Joaquim Filho Cabral Marques, José Carlos de Sousa Júnior, Maria Gláucia Dourado Furquim, Paulo Alexandre Perdomo Salviano, Juliano de Caldas RabeloList of authors in order
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| abstract_inverted_index.adotado | 152 |
| abstract_inverted_index.alcance | 187 |
| abstract_inverted_index.ações | 20 |
| abstract_inverted_index.cidades | 218 |
| abstract_inverted_index.cliente | 24 |
| abstract_inverted_index.empresa | 77, 190 |
| abstract_inverted_index.fundada | 84 |
| abstract_inverted_index.gênero | 224 |
| abstract_inverted_index.ligados | 110 |
| abstract_inverted_index.mídias | 68, 176 |
| abstract_inverted_index.podendo | 228 |
| abstract_inverted_index.preço, | 38 |
| abstract_inverted_index.situada | 79 |
| abstract_inverted_index.socias, | 177 |
| abstract_inverted_index.adoção | 18 |
| abstract_inverted_index.adquire, | 227 |
| abstract_inverted_index.análise | 157, 167 |
| abstract_inverted_index.através | 33 |
| abstract_inverted_index.aumentar | 185 |
| abstract_inverted_index.clientes | 118 |
| abstract_inverted_index.destaque | 40 |
| abstract_inverted_index.digitais | 69 |
| abstract_inverted_index.empresa, | 28 |
| abstract_inverted_index.etária, | 216 |
| abstract_inverted_index.maneiras | 203 |
| abstract_inverted_index.melhorar | 206 |
| abstract_inverted_index.natureza | 143 |
| abstract_inverted_index.objetiva | 52 |
| abstract_inverted_index.pesquisa | 51, 136 |
| abstract_inverted_index.presente | 50 |
| abstract_inverted_index.processo | 55 |
| abstract_inverted_index.produto, | 208 |
| abstract_inverted_index.produtos | 30, 122, 235 |
| abstract_inverted_index.próprio | 199 |
| abstract_inverted_index.público | 193 |
| abstract_inverted_index.reforcem | 22 |
| abstract_inverted_index.revisão | 154 |
| abstract_inverted_index.sentido, | 48 |
| abstract_inverted_index.tornando | 90 |
| abstract_inverted_index.Castanhas | 74 |
| abstract_inverted_index.castanhas | 125, 128, 132 |
| abstract_inverted_index.descobrir | 202 |
| abstract_inverted_index.descrever | 53 |
| abstract_inverted_index.destacado | 6 |
| abstract_inverted_index.digitais. | 46 |
| abstract_inverted_index.marketing | 3, 183 |
| abstract_inverted_index.produtos, | 222 |
| abstract_inverted_index.reforçam | 170 |
| abstract_inverted_index.relação | 14 |
| abstract_inverted_index.atributos, | 32 |
| abstract_inverted_index.atualidade | 8 |
| abstract_inverted_index.castanhas, | 115 |
| abstract_inverted_index.castanhas. | 97 |
| abstract_inverted_index.descritiva | 147 |
| abstract_inverted_index.documental | 158 |
| abstract_inverted_index.embalagens | 178 |
| abstract_inverted_index.incluindo, | 124 |
| abstract_inverted_index.município | 81 |
| abstract_inverted_index.objetivos, | 150 |
| abstract_inverted_index.ofertados. | 236 |
| abstract_inverted_index.principais | 217 |
| abstract_inverted_index.resultados | 169 |
| abstract_inverted_index.compradoras | 219 |
| abstract_inverted_index.diferencial | 26 |
| abstract_inverted_index.diferenciar | 230 |
| abstract_inverted_index.diretamente | 111 |
| abstract_inverted_index.empresário | 200 |
| abstract_inverted_index.estratégia | 61 |
| abstract_inverted_index.ferramentas | 162 |
| abstract_inverted_index.literatura, | 156 |
| abstract_inverted_index.promocional | 62 |
| abstract_inverted_index.referência | 91 |
| abstract_inverted_index.Estratégias | 0 |
| abstract_inverted_index.InstagramÒ. | 165 |
| abstract_inverted_index.apresentando | 209 |
| abstract_inverted_index.estratégias | 181 |
| abstract_inverted_index.importância | 172 |
| abstract_inverted_index.levantamento | 160 |
| abstract_inverted_index.promoções, | 35 |
| abstract_inverted_index.proporcionar | 10 |
| abstract_inverted_index.relacionadas | 1 |
| abstract_inverted_index.utilização | 66, 174 |
| abstract_inverted_index.classifica-se | 137 |
| abstract_inverted_index.colaboradores | 107, 212 |
| abstract_inverted_index.diferenciadas | 179 |
| abstract_inverted_index.diversificado | 123 |
| abstract_inverted_index.divulgações | 36 |
| abstract_inverted_index.estreitamento | 12 |
| abstract_inverted_index.exploratória | 145 |
| abstract_inverted_index.informações | 213 |
| abstract_inverted_index.agroindústria | 72, 99 |
| abstract_inverted_index.beneficiamento | 93, 113 |
| abstract_inverted_index.proporcionando | 116 |
| abstract_inverted_index.desenvolvimento | 57 |
| abstract_inverted_index.implementação | 59 |
| abstract_inverted_index.disponibilizadas | 163 |
| abstract_inverted_index.comercialização | 95 |
| abstract_inverted_index.quali-quantitativa | 139 |
| abstract_inverted_index.empresa-consumidor, | 15 |
| cited_by_percentile_year | |
| countries_distinct_count | 1 |
| institutions_distinct_count | 5 |
| citation_normalized_percentile.value | 0.05254232 |
| citation_normalized_percentile.is_in_top_1_percent | False |
| citation_normalized_percentile.is_in_top_10_percent | False |