Determinants of Usefulness and Ease of Use for Top Service Users Using the Technology Acceptance Model: The Moderating Role of Content Diversity Article Swipe

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YOU? · · 2024 · Open Access · · DOI: https://doi.org/10.1177/21582440241289995

This study aims to ensure the accountability of the technology acceptance model in the domain of over-the-top (OTT) service. As antecedents of usefulness, content diversity, content uniqueness, content recommendation, and ease of use were employed. The determinants of ease of use include easy registration and navigability. Additionally, this work examines the moderating effect of content diversity on the relationship between usefulness and intention to use. This study used Amazon Mechanical Turk to collect the data. The number of observations is 398. The results showed that content diversity, content recommendation, and ease of use significantly affected usefulness. Moreover, easy registration and navigability significantly affected ease of use. Attitude is also positively influenced by usefulness. Attitude and usefulness are positively associated with intention to use. Furthermore, this study revealed a significant moderating effect of accountability on information overload.

Related Topics

Diversity (Politics)

Technology Acceptance Model

Human–Computer Interaction

Anthropology

Mathematical Analysis

Concepts

Diversity (politics) Technology acceptance model Psychology Content analysis Service (business) Usability Content (measure theory) Social psychology Knowledge management Applied psychology Marketing Computer science Business Sociology Mathematics Social science Human–computer interaction Anthropology Mathematical analysis

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Type: article
Language: en
Landing Page: https://doi.org/10.1177/21582440241289995
OA Status: gold
References: 53
Related Works: 10
OpenAlex ID: https://openalex.org/W4403509757

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DOI: https://doi.org/10.1177/21582440241289995

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Title: Determinants of Usefulness and Ease of Use for Top Service Users Using the Technology Acceptance Model: The Moderating Role of Content Diversity

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Type: article

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Language: en

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Publication year: 2024

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Publication date: 2024-10-01

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Authors: Kyung‐A Sun, Joonho Moon

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Landing page: https://doi.org/10.1177/21582440241289995

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Concepts: Diversity (politics), Technology acceptance model, Psychology, Content analysis, Service (business), Usability, Content (measure theory), Social psychology, Knowledge management, Applied psychology, Marketing, Computer science, Business, Sociology, Mathematics, Social science, Human–computer interaction, Anthropology, Mathematical analysis

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Cited by: 0

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References (count): 53

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Related works (count): 10

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abstract_inverted_index.intention	62, 120
abstract_inverted_index.overload.	135
abstract_inverted_index.Mechanical	69
abstract_inverted_index.acceptance	10
abstract_inverted_index.associated	118
abstract_inverted_index.diversity,	24, 86
abstract_inverted_index.influenced	110
abstract_inverted_index.moderating	51, 129
abstract_inverted_index.positively	109, 117
abstract_inverted_index.technology	9
abstract_inverted_index.usefulness	60, 115
abstract_inverted_index.antecedents	20
abstract_inverted_index.information	134
abstract_inverted_index.significant	128
abstract_inverted_index.uniqueness,	26
abstract_inverted_index.usefulness,	22
abstract_inverted_index.usefulness.	95, 112
abstract_inverted_index.Furthermore,	123
abstract_inverted_index.determinants	36
abstract_inverted_index.navigability	100
abstract_inverted_index.observations	78
abstract_inverted_index.over-the-top	16
abstract_inverted_index.registration	43, 98
abstract_inverted_index.relationship	58
abstract_inverted_index.Additionally,	46
abstract_inverted_index.navigability.	45
abstract_inverted_index.significantly	93, 101
abstract_inverted_index.accountability	6, 132
abstract_inverted_index.recommendation,	28, 88
cited_by_percentile_year
countries_distinct_count	1
institutions_distinct_count	2
citation_normalized_percentile.value	0.20720052
citation_normalized_percentile.is_in_top_1_percent	False
citation_normalized_percentile.is_in_top_10_percent	False