Digital orientation and environmental performance in times of technological change Article Swipe
David Bendig
,
Colin Schulz
,
Lukas Theis
,
Stefan Raff
·
YOU?
·
· 2023
· Open Access
·
· DOI: https://doi.org/10.1016/j.techfore.2022.122272
YOU?
·
· 2023
· Open Access
·
· DOI: https://doi.org/10.1016/j.techfore.2022.122272
Digitalization is increasingly seen as a strategic means for firms to yield competitive and environmental advantages. Still, current empirical research does not yet provide ample evidence on how a firm's strategic posture towards digitalization connects to environmental performance. This study examines the link between digital orientation and environmental performance as well as the moderating role of technological turbulence. The natural-resource-based view and literature on strategic orientations provide the conceptual foundations. The hypotheses are tested with data from 515 U.S. Standard and Poor's 500 companies with 2,800 firm observations from 2009 to 2019. The results indicate that, first, a firm's digital orientation has a significant and positive effect on environmental performance and, second, this effect is even more pronounced in technologically turbulent business environments. In sum, our findings suggest that managers can improve their firm's environmental performance and competitive position by increasing the digital orientation within their organizations. We thus add to the literature on the natural-resource-based view by identifying digital orientation as a strategy aligned with the natural environment. Finally, we derive practical implications for managers and policymakers aiming to bring together digitalization and green strategies.
Related Topics
Concepts
Business
Industrial organization
Competitive advantage
Orientation (vector space)
Natural resource
Resource (disambiguation)
Position (finance)
Marketing
Resource-based view
Strategic management
Technological change
Environmental resource management
Economics
Computer science
Ecology
Computer network
Mathematics
Finance
Biology
Macroeconomics
Geometry
Metadata
- Type
- article
- Language
- en
- Landing Page
- https://doi.org/10.1016/j.techfore.2022.122272
- OA Status
- hybrid
- Cited By
- 169
- References
- 107
- Related Works
- 10
- OpenAlex ID
- https://openalex.org/W4313593284
All OpenAlex metadata
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https://openalex.org/W4313593284Canonical identifier for this work in OpenAlex
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https://doi.org/10.1016/j.techfore.2022.122272Digital Object Identifier
- Title
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Digital orientation and environmental performance in times of technological changeWork title
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articleOpenAlex work type
- Language
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enPrimary language
- Publication year
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2023Year of publication
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2023-01-03Full publication date if available
- Authors
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David Bendig, Colin Schulz, Lukas Theis, Stefan RaffList of authors in order
- Landing page
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https://doi.org/10.1016/j.techfore.2022.122272Publisher landing page
- Open access
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YesWhether a free full text is available
- OA status
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hybridOpen access status per OpenAlex
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https://doi.org/10.1016/j.techfore.2022.122272Direct OA link when available
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Business, Industrial organization, Competitive advantage, Orientation (vector space), Natural resource, Resource (disambiguation), Position (finance), Marketing, Resource-based view, Strategic management, Technological change, Environmental resource management, Economics, Computer science, Ecology, Computer network, Mathematics, Finance, Biology, Macroeconomics, GeometryTop concepts (fields/topics) attached by OpenAlex
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169Total citation count in OpenAlex
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2025: 68, 2024: 73, 2023: 28Per-year citation counts (last 5 years)
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107Number of works referenced by this work
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10Other works algorithmically related by OpenAlex
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| primary_location.raw_source_name | Technological Forecasting and Social Change |
| primary_location.landing_page_url | https://doi.org/10.1016/j.techfore.2022.122272 |
| publication_date | 2023-01-03 |
| publication_year | 2023 |
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