Digital Transformation and Strategic Decision-Making: A Behavioral Perspective on Business Innovation Article Swipe
Ira Astriyani
,
Fathia
,
Ernawaty Usman
,
Jurana Jurana
,
Mustamin Mustamin
,
Ira Astriyani
,
Fathia
,
Ernawaty Usman
,
Jurana Jurana
,
Mustamin Mustamin
·
YOU?
·
· 2025
· Open Access
·
· DOI: https://doi.org/10.65101/sinebis.v1i2.124
YOU?
·
· 2025
· Open Access
·
· DOI: https://doi.org/10.65101/sinebis.v1i2.124
This systematic literature review examines the critical role of behavioral accounting in shaping strategic decision-making within the context of organizational digital transformation and business innovation. Employing a PRISMA-based methodology, this study synthesizes scholarly evidence from peer-reviewed journals and academic databases published between 2020 and 2025, addressing how behavioral factors influence the effectiveness of strategic innovation execution in digitalized business environments. The research integrates perspectives from behavioral accounting, strategic innovation economics, technology management, and platform economics to construct a unified framework explaining competitive advantage creation through digital transformation. Key findings reveal that successful strategic innovation depends not solely on technological sophistication but critically on understanding cognitive biases, technology adoption readiness, and organizational change management capabilities. The analysis demonstrates that Economic Value Added (EVA) and Market Value Added (MVA) serve as essential metrics for validating innovation effectiveness beyond traditional accounting measures. Cognitive barriers including anchoring bias, confirmation bias, and cognitive overload systematically impede strategic execution, while dynamic capabilities and upskilling investments emerge as sources of sustainable competitive advantage. The study further establishes that platform economics in financial services, particularly peer-to-peer lending, requires careful regulatory orchestration through instruments such as Indonesia's Financial Services Authority (OJK) Regulatory Sandbox. Evidence indicates that organizations integrating behavioral accounting perspectives into digital transformation strategies achieve superior innovation outcomes, with artificial intelligence adopters demonstrating 3.1 times higher return on investment when supported by clear strategic frameworks. The research contributes theoretically by synthesizing disparate literature streams into a cohesive strategic innovation economics framework, while offering practical implications for organizations navigating digital-driven transformation. Recommendations emphasize structured risk assessment models, behavioral finance training to mitigate cognitive distortions, and ecosystem-level regulatory design to balance innovation encouragement with systemic stability.
Related Topics
Concepts
Knowledge management
Business
Digital transformation
Competitive advantage
Sophistication
Business model
Strategic management
Strategic planning
Operationalization
Context (archaeology)
Value proposition
Marketing
Strategic fit
Innovation management
Strategic financial management
Value (mathematics)
Strategic alignment
Service innovation
Industrial organization
Business transformation
Business value
Strategic thinking
Conceptual framework
Dynamic capabilities
Construct (python library)
Economics
Service (business)
Technology management
Value chain
Conceptualization
Disruptive innovation
Strategy implementation
Ambidexterity
Digital economy
Institutional theory
Metadata
- Type
- article
- Landing Page
- https://doi.org/10.65101/sinebis.v1i2.124
- https://jurnal.cerdaspedia.com/index.php/SINEBIS/article/download/124/99
- OA Status
- hybrid
- References
- 22
- OpenAlex ID
- https://openalex.org/W7106553417
All OpenAlex metadata
Raw OpenAlex JSON
- OpenAlex ID
-
https://openalex.org/W7106553417Canonical identifier for this work in OpenAlex
- DOI
-
https://doi.org/10.65101/sinebis.v1i2.124Digital Object Identifier
- Title
-
Digital Transformation and Strategic Decision-Making: A Behavioral Perspective on Business InnovationWork title
- Type
-
articleOpenAlex work type
- Publication year
-
2025Year of publication
- Publication date
-
2025-11-24Full publication date if available
- Authors
-
Ira Astriyani, Fathia, Ernawaty Usman, Jurana Jurana, Mustamin Mustamin, Ira Astriyani, Fathia, Ernawaty Usman, Jurana Jurana, Mustamin MustaminList of authors in order
- Landing page
-
https://doi.org/10.65101/sinebis.v1i2.124Publisher landing page
- PDF URL
-
https://jurnal.cerdaspedia.com/index.php/SINEBIS/article/download/124/99Direct link to full text PDF
- Open access
-
YesWhether a free full text is available
- OA status
-
hybridOpen access status per OpenAlex
- OA URL
-
https://jurnal.cerdaspedia.com/index.php/SINEBIS/article/download/124/99Direct OA link when available
- Concepts
-
Knowledge management, Business, Digital transformation, Competitive advantage, Sophistication, Business model, Strategic management, Strategic planning, Operationalization, Context (archaeology), Value proposition, Marketing, Strategic fit, Innovation management, Strategic financial management, Value (mathematics), Strategic alignment, Service innovation, Industrial organization, Business transformation, Business value, Strategic thinking, Conceptual framework, Dynamic capabilities, Construct (python library), Economics, Service (business), Technology management, Value chain, Conceptualization, Disruptive innovation, Strategy implementation, Ambidexterity, Digital economy, Institutional theoryTop concepts (fields/topics) attached by OpenAlex
- Cited by
-
0Total citation count in OpenAlex
- References (count)
-
22Number of works referenced by this work
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