Digitalization, Sustainability and Development in Business. Business Intelligence - The Innovative Solutions for Business Sustainability, Equality, and Green Initiatives of Long-Term Organisational Performance Article Swipe

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Nasir Abdul Jalil , Parvez Alam Khan , Muhammad Kashif Shad ·

YOU? · · 2023 · Open Access · · DOI: https://doi.org/10.18502/kss.v8i20.14609

Business Intelligence (BI) encompasses a suite of strategies, processes, applications, and technologies that convert raw data into valuable insights for business analysis. By aiding in informed decision-making, BI empowers organizations to enhance their competitive edge and streamline internal operations. It not only uncovers new prospects but also refines customer service and bolsters profitability. Through historical, real-time, and predictive perspectives on business operations, BI facilitates well-informed choices. Leveraging BI tools, businesses dissect consumer behavior, detect trends, and devise potent marketing tactics. BI amplifies comprehension of customers, rivals, and markets, leading to astute decisions that foster profitability. This study amassed data via a survey of 162 IT managers in multinational corporations within Malaysia. Employing partial least squares (PLS) through SmartPLS software, the analysis reveals that BI, along with its insights, contributes to effective management practices. Notably, the information requisites may shift based on the balance between uncertainty and ambiguity in an organization’s practices. Nevertheless, the research gap remains concerning the relationship between BI, its significance, and business performance. Keywords: business intelligence, data analytics, data mining, big data

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Business intelligence Profitability index Business Business analytics Knowledge management Sustainability Ambiguity Competitive advantage Sustainable business Big data Business analysis Business model Process management Marketing Computer science Finance Programming language Biology Ecology Operating system

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Type: article
Language: en
Landing Page: https://doi.org/10.18502/kss.v8i20.14609
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DOI: https://doi.org/10.18502/kss.v8i20.14609

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Title: Digitalization, Sustainability and Development in Business. Business Intelligence - The Innovative Solutions for Business Sustainability, Equality, and Green Initiatives of Long-Term Organisational Performance

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Publication year: 2023

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Authors: Nasir Abdul Jalil, Parvez Alam Khan, Muhammad Kashif Shad

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Concepts: Business intelligence, Profitability index, Business, Business analytics, Knowledge management, Sustainability, Ambiguity, Competitive advantage, Sustainable business, Big data, Business analysis, Business model, Process management, Marketing, Computer science, Finance, Programming language, Biology, Ecology, Operating system

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abstract_inverted_index.Employing	111
abstract_inverted_index.Keywords:	166
abstract_inverted_index.Malaysia.	110
abstract_inverted_index.ambiguity	146
abstract_inverted_index.amplifies	81
abstract_inverted_index.analysis.	21
abstract_inverted_index.behavior,	72
abstract_inverted_index.decisions	91
abstract_inverted_index.effective	130
abstract_inverted_index.insights,	127
abstract_inverted_index.marketing	78
abstract_inverted_index.prospects	44
abstract_inverted_index.software,	118
abstract_inverted_index.Leveraging	66
abstract_inverted_index.analytics,	170
abstract_inverted_index.businesses	69
abstract_inverted_index.concerning	156
abstract_inverted_index.customers,	84
abstract_inverted_index.management	131
abstract_inverted_index.practices.	132, 150
abstract_inverted_index.predictive	57
abstract_inverted_index.processes,	8
abstract_inverted_index.real-time,	55
abstract_inverted_index.requisites	136
abstract_inverted_index.streamline	36
abstract_inverted_index.competitive	33
abstract_inverted_index.contributes	128
abstract_inverted_index.encompasses	3
abstract_inverted_index.facilitates	63
abstract_inverted_index.historical,	54
abstract_inverted_index.information	135
abstract_inverted_index.operations,	61
abstract_inverted_index.operations.	38
abstract_inverted_index.strategies,	7
abstract_inverted_index.uncertainty	144
abstract_inverted_index.Intelligence	1
abstract_inverted_index.corporations	108
abstract_inverted_index.performance.	165
abstract_inverted_index.perspectives	58
abstract_inverted_index.relationship	158
abstract_inverted_index.technologies	11
abstract_inverted_index.Nevertheless,	151
abstract_inverted_index.applications,	9
abstract_inverted_index.comprehension	82
abstract_inverted_index.intelligence,	168
abstract_inverted_index.multinational	107
abstract_inverted_index.organizations	29
abstract_inverted_index.significance,	162
abstract_inverted_index.well-informed	64
abstract_inverted_index.profitability.	52, 94
abstract_inverted_index.decision-making,	26
abstract_inverted_index.organization’s	149
cited_by_percentile_year.max	94
cited_by_percentile_year.min	89
countries_distinct_count	1
institutions_distinct_count	3
citation_normalized_percentile.value	0.67611466
citation_normalized_percentile.is_in_top_1_percent	False
citation_normalized_percentile.is_in_top_10_percent	False