Do Foreign Food Trends Giving Impact on Consumption of Malays Traditional Food Patterns Among Malays Centennials Generation? Article Swipe

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Wan Ahmad Hasni Wan Zulkifali , Yusup Apriyanto , Mohd Shazali Md Shariff , Mohd Salehuddin Mohd Zahari ·

YOU? · · 2025 · Open Access · · DOI: https://doi.org/10.21834/e-bpj.v10i31.6558

This study examines how foreign food trends influence the dietary habits of the Malay centennial generation. It explores their attraction to foreign cuisine, the dining experience, and its impact on traditional food consumption. Using a qualitative approach, 50 young Malays were interviewed, and insights were analyzed thematically. Findings reveal a strong inclination toward foreign food, yet traditional Malay cuisine remains integral. Rather than replacing local dishes, foreign food is incorporated into daily meals. Understanding these interactions provides valuable insights for institutions, businesses, and policymakers, helping to balance cultural preservation with evolving food preferences in a globalized culinary landscape.

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Consumption (sociology) Food consumption Geography Agricultural economics Economics Sociology Social science

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Type: article
Language: en
Landing Page: https://doi.org/10.21834/e-bpj.v10i31.6558
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OpenAlex ID: https://openalex.org/W4409063734

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DOI: https://doi.org/10.21834/e-bpj.v10i31.6558

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Title: Do Foreign Food Trends Giving Impact on Consumption of Malays Traditional Food Patterns Among Malays Centennials Generation?

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Type: article

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Language: en

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Publication year: 2025

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Publication date: 2025-01-30

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Authors: Wan Ahmad Hasni Wan Zulkifali, Yusup Apriyanto, Mohd Shazali Md Shariff, Mohd Salehuddin Mohd Zahari

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Landing page: https://doi.org/10.21834/e-bpj.v10i31.6558

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Open access: Yes

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OA status: diamond

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OA URL: https://doi.org/10.21834/e-bpj.v10i31.6558

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Concepts: Consumption (sociology), Food consumption, Geography, Agricultural economics, Economics, Sociology, Social science

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Cited by: 0

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