DOES YOUR DATABASE ENGENDER TRUST Article Swipe
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In B2C electronic commerce, trust is dependent on the customer's experiences in interactions with the computer system. A well designed, reliable online site that provides customers with a sense that they are being given full information and treated fairly, courteously, and with sincere concern for security and privacy builds trust and repeat business. Careful design of the system and the underlying database are crucial in providing such an experience. This article will explore the factors in the design of systems and databases that contribute to a higher degree of trust among online customers.
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