Economic Incentives and Environmental Transformation in the Global Beverage Industry Article Swipe
The beverage industry is producing revenues worth 1.5 trillion annually, yet it is on the verge of imminent environmental crisis that has been threatening its existence in the long-term. This paper demonstrates how economic motivation even without moral reasoning can bring actual environmental change in production, distribution, and consumption. The study, through an analysis of external costs, market instruments, circular economy, and policy alternatives, concludes that matching money with environmental objectives are more effective at promoting better sustainability outcomes than voluntary programs or regulations in isolation. In practical examples, bottle-deposit return program in Germany, enzymatic recycling of plastics and bottle-deposit return programs in Coca-Cola companies can be mentioned. The article provides practical instruments to leaders, policymakers, consumers, and investors with focus on lifecycle assessment, extended producer responsibility, price on carbon and transparent reporting. A turning point has come to the industry: water scarcity, plastic pollution, and climate change are making environmental stewardship not a moral obligation of the business, but a necessary need. The transforming of the market in such a way that sustainability pays will result in environmental leadership as a competitive advantage, rather than an expense.
Related Topics
Concepts
Sustainability
Incentive
Business
Environmental stewardship
Revenue
Stewardship (theology)
Economics
Point (geometry)
Matching (statistics)
Industrial organization
Beverage industry
Obligation
Environmental Sustainability Index
Climate change
Incentive program
Finance
Market economy
Natural resource economics
Environmental economics
Operating margin
Tax incentive
Metadata
- Type
- article
- Landing Page
- https://doi.org/10.5281/zenodo.17763891
- OA Status
- green
- OpenAlex ID
- https://openalex.org/W7107939790
All OpenAlex metadata
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- OpenAlex ID
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https://openalex.org/W7107939790Canonical identifier for this work in OpenAlex
- DOI
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https://doi.org/10.5281/zenodo.17763891Digital Object Identifier
- Title
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Economic Incentives and Environmental Transformation in the Global Beverage IndustryWork title
- Type
-
articleOpenAlex work type
- Publication year
-
2025Year of publication
- Publication date
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2025-11-25Full publication date if available
- Authors
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Dr. A. SHAJI GEORGEList of authors in order
- Landing page
-
https://doi.org/10.5281/zenodo.17763891Publisher landing page
- Open access
-
YesWhether a free full text is available
- OA status
-
greenOpen access status per OpenAlex
- OA URL
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https://doi.org/10.5281/zenodo.17763891Direct OA link when available
- Concepts
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Sustainability, Incentive, Business, Environmental stewardship, Revenue, Stewardship (theology), Economics, Point (geometry), Matching (statistics), Industrial organization, Beverage industry, Obligation, Environmental Sustainability Index, Climate change, Incentive program, Finance, Market economy, Natural resource economics, Environmental economics, Operating margin, Tax incentiveTop concepts (fields/topics) attached by OpenAlex
- Cited by
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0Total citation count in OpenAlex
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