Enhancing Community E-Commerce Repurchase Prediction Through Information Entropy Analysis Article Swipe
In this study, we delve into the prediction and recommendation algorithm for user repurchase behavior within the community e-commerce landscape, leveraging the framework of information entropy. By analyzing consumer behavior data from a product-centered perspective, we observe that the majority of consumers engage in approximately 0-8 information search clicks before making a purchase, primarily focusing on product details, with an average of about 4 browsing interactions. Subsequently, a minimal portion of consumers exhibit 0-5 instances of preference behavior after browsing activities. Similarly, consumers who add items to their shopping carts typically engage in this behavior from 0 to 4 times, showcasing limited participation. Leveraging attribute probability, information entropy serves as a driving force for predicting community e-commerce users' repurchase behavior, contrasting with traditional outlier detection methods and underscoring the advantages of information entropy.
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Metadata
- Type
- article
- Language
- en
- Landing Page
- https://doi.org/10.4018/ijec.349897
- https://www.igi-global.com/ViewTitle.aspx?TitleId=349897&isxn=9798369324677
- OA Status
- hybrid
- Cited By
- 1
- References
- 21
- Related Works
- 10
- OpenAlex ID
- https://openalex.org/W4401123434
All OpenAlex metadata
Raw OpenAlex JSON
- OpenAlex ID
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https://openalex.org/W4401123434Canonical identifier for this work in OpenAlex
- DOI
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https://doi.org/10.4018/ijec.349897Digital Object Identifier
- Title
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Enhancing Community E-Commerce Repurchase Prediction Through Information Entropy AnalysisWork title
- Type
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articleOpenAlex work type
- Language
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enPrimary language
- Publication year
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2024Year of publication
- Publication date
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2024-07-30Full publication date if available
- Authors
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Juan Du, Wenkuan ChenList of authors in order
- Landing page
-
https://doi.org/10.4018/ijec.349897Publisher landing page
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https://www.igi-global.com/ViewTitle.aspx?TitleId=349897&isxn=9798369324677Direct link to full text PDF
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YesWhether a free full text is available
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hybridOpen access status per OpenAlex
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https://www.igi-global.com/ViewTitle.aspx?TitleId=349897&isxn=9798369324677Direct OA link when available
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Entropy (arrow of time), Computer science, Outlier, Perspective (graphical), E-commerce, Product (mathematics), Data science, World Wide Web, Artificial intelligence, Mathematics, Physics, Quantum mechanics, GeometryTop concepts (fields/topics) attached by OpenAlex
- Cited by
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1Total citation count in OpenAlex
- Citations by year (recent)
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2025: 1Per-year citation counts (last 5 years)
- References (count)
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21Number of works referenced by this work
- Related works (count)
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10Other works algorithmically related by OpenAlex
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