Abstract We consider the application of a Fleischer–Jegerlehner-like treatment of tadpoles to the calculation of neutral scalar masses (including the Higgs) in general theories beyond the Standard Model. This is especially useful when the theory contains new scalars associated with a small expectation value, but comes with its own disadvantages. We show that these can be overcome by combining with effective field theory matching. We provide the formalism in this modified approach for matching the quartic coupling …