FRAMING STRATEGIC VALUE THROUGH DESIGN-LED INNOVATION PRACTICE Article Swipe

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Framing (construction) Employability Value (mathematics) Value creation Frame problem Knowledge management Business Engineering management Process management Engineering Computer science Sociology Pedagogy Artificial intelligence Structural engineering Machine learning

Mark Bailey , Nick Spencer , Neil Smith , Mersha Aftab , Christopher Knott , Phil Sams ·

YOU? · · 2018 · Open Access · · DOI: https://doi.org/10.21278/idc.2018.0277 · OA: W2803440140

In university/industry collaborative projects, full project value is often overlooked and such projects can be viewed simply as contributing to student employability agendas. Initially, collaborators tend to place value solely on the projects’ created outputs. This paper reveals how strategic value evolves during such projects and identifies frame creation as a means of highlighting additional values in design-led innovation projects. Identifying ‘value-frames’ allows the academic team to be more purposeful in aligning project focus to partner objectives, thereby increasing impact potential.