Going virtual: adapting in-person interactive focus groups to the online environment Article Swipe
Jonathan Menary
,
Stacia Stetkiewicz
,
Abhishek Nair
,
Petra Jorasch
,
Amrit K. Nanda
,
Adrien Guichaoua
,
Mariana C. Rufino
,
A.R.H. Fischer
,
Jessica Davies
·
YOU?
·
· 2021
· Open Access
·
· DOI: https://doi.org/10.1108/eor-06-2023-0008
YOU?
·
· 2021
· Open Access
·
· DOI: https://doi.org/10.1108/eor-06-2023-0008
Restrictions on social interaction and travel due to the COVID-19 pandemic have affected how researchers approach fieldwork and data collection. Whilst online focus groups have received attention since the 2000s as a method for qualitative data collection, relatively little of the relevant literature appears to have made use of now ubiquitous video calling software and synchronous, interactive discussion tools. Our own experiences in organising fieldwork aimed at understanding the impact of different “future-proofing” strategies for the European agri-food system during this period resulted in several methodological changes being made at short notice. We present an approach to converting in-person focus group to a virtual methodology and provide a checklist for researchers planning their own online focus groups. Our findings suggest data are comparable to in-person focus groups and factors influencing data quality during online focus groups can be safeguarded. There are several key steps, both before and during the focus groups, which can be taken to ensure the smooth running of such events. We share our reflections on this approach and provide a resource for other researchers moving to online-only data collection.
Related Topics
Concepts
Focus group
Data collection
Focus (optics)
Notice
Resource (disambiguation)
Computer science
Key (lock)
World Wide Web
Quality (philosophy)
Online discussion
Internet privacy
Sociology
Epistemology
Social science
Law
Political science
Physics
Anthropology
Philosophy
Computer security
Optics
Computer network
Metadata
- Type
- article
- Language
- en
- Landing Page
- https://doi.org/10.1108/eor-06-2023-0008
- https://www.emerald.com/insight/content/doi/10.1108/EOR-06-2023-0008/full/pdf?title=going-virtual-adapting-in-person-interactive-focus-groups-to-the-online-environment
- OA Status
- gold
- Cited By
- 17
- References
- 22
- Related Works
- 10
- OpenAlex ID
- https://openalex.org/W4390959067
All OpenAlex metadata
Raw OpenAlex JSON
- OpenAlex ID
-
https://openalex.org/W4390959067Canonical identifier for this work in OpenAlex
- DOI
-
https://doi.org/10.1108/eor-06-2023-0008Digital Object Identifier
- Title
-
Going virtual: adapting in-person interactive focus groups to the online environmentWork title
- Type
-
articleOpenAlex work type
- Language
-
enPrimary language
- Publication year
-
2021Year of publication
- Publication date
-
2021-08-04Full publication date if available
- Authors
-
Jonathan Menary, Stacia Stetkiewicz, Abhishek Nair, Petra Jorasch, Amrit K. Nanda, Adrien Guichaoua, Mariana C. Rufino, A.R.H. Fischer, Jessica DaviesList of authors in order
- Landing page
-
https://doi.org/10.1108/eor-06-2023-0008Publisher landing page
- PDF URL
-
https://www.emerald.com/insight/content/doi/10.1108/EOR-06-2023-0008/full/pdf?title=going-virtual-adapting-in-person-interactive-focus-groups-to-the-online-environmentDirect link to full text PDF
- Open access
-
YesWhether a free full text is available
- OA status
-
goldOpen access status per OpenAlex
- OA URL
-
https://www.emerald.com/insight/content/doi/10.1108/EOR-06-2023-0008/full/pdf?title=going-virtual-adapting-in-person-interactive-focus-groups-to-the-online-environmentDirect OA link when available
- Concepts
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Focus group, Data collection, Focus (optics), Notice, Resource (disambiguation), Computer science, Key (lock), World Wide Web, Quality (philosophy), Online discussion, Internet privacy, Sociology, Epistemology, Social science, Law, Political science, Physics, Anthropology, Philosophy, Computer security, Optics, Computer networkTop concepts (fields/topics) attached by OpenAlex
- Cited by
-
17Total citation count in OpenAlex
- Citations by year (recent)
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2025: 7, 2024: 6, 2022: 4Per-year citation counts (last 5 years)
- References (count)
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22Number of works referenced by this work
- Related works (count)
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10Other works algorithmically related by OpenAlex
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