Governance by Platforms Article Swipe
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· 2024
· Open Access
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· DOI: https://doi.org/10.1093/oso/9780197692851.003.0002
· OA: W4398255068
This chapter seeks to provide a comprehensive overview of the relevant literature that this book contributes to, discussing emerging work on governance in digital media, political communication, and `internet studies’ circles, as well as the larger body of relevant scholarship in global governance that deals with corporate actors. It begins by outlining the lineage of the term ‘platform,’ and providing a detailed typology of different types of platform business models. The following section discusses how platform firms with different business models can all be said govern generally along three broad lines—through their design, rule-making, and gatekeeping. The chapter concludes by identifying some key emerging institutional and organizational trends in how platform firms, facing growing public and policy pressure internationally, have begun governing their services more exhaustively.
