Grand Challenges within IB: Conducting Qualitative Research in the Covid Environment Article Swipe

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Coronavirus disease 2019 (COVID-19) Pandemic Qualitative research Phenomenon 2019-20 coronavirus outbreak Severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2) Grand Challenges Exploratory research Engineering ethics Sociology Public relations Political science Epistemology Social science Engineering Medicine Virology Law Outbreak Disease Infectious disease (medical specialty) Pathology Philosophy

Amir Qamar , John Child ·

YOU? · · 2021 · Open Access · · DOI: https://doi.org/10.46697/001c.25436 · OA: W3200573575

The new circumstances imposed by the Covid-19 pandemic create considerable uncertainty about the future nature of International Business (IB). This presents IB scholars with a ‘grand challenge’ of conducting research to inform theorizing about the new situation. Such research needs to be exploratory and highly sensitive to the nuances of new and evolving situations; in other words, qualitative and phenomenon-driven. We discuss the methodological implications of conducting qualitative research under the restrictions imposed by the pandemic and its aftermath. We argue that the IB discipline can use this disruption to remould traditional methodological practices and encourage technologically innovative methods.