Given the importance of cattle breeding for the Brazilian economy, as well as the growing concern with animal welfare, studies that clearly and objectively approach the way cattle are handled during auctions become necessary. This study aims, hence, at assessing the influence of cattle handling on the reactivity of animals at the time of arrival at the exhibition park. We also aimed to evaluate the impact of reactivity and visual aspects on the price for animals at auctions in the northern region of the state of M…