How pharma can amplify product value with implementation science Article Swipe
Melvin Olson
,
Leah L. Zullig
,
Sabina De Geest
·
YOU?
·
· 2024
· Open Access
·
· DOI: https://doi.org/10.57264/cer-2024-0076
YOU?
·
· 2024
· Open Access
·
· DOI: https://doi.org/10.57264/cer-2024-0076
Achieving blockbuster status requires more than clinical trial success. Crucial barriers often include real-world factors like patient acceptance, prescriber behavior and timely and full reimbursement. Implementation science can be used to identify such barriers, develop strategies to overcome them, as well as test their effect. Used correctly and at the right time, implementation science can amplify product value and lead to a triple win for patients, healthcare systems and pharma. Three easy steps that focus on context, strategies and outcomes, can be followed by pharma to bring implementation thinking and research into their processes. A ‘what if’ case study is shared to give an indication of how this might work and the impact it might have.
Related Topics
Concepts
Reimbursement
Medicine
Context (archaeology)
Product (mathematics)
Value (mathematics)
Work (physics)
Test (biology)
New product development
Health care
Process management
Risk analysis (engineering)
Marketing
Computer science
Business
Engineering
Biology
Mathematics
Economics
Mechanical engineering
Machine learning
Economic growth
Geometry
Paleontology
Metadata
- Type
- editorial
- Language
- en
- Landing Page
- https://doi.org/10.57264/cer-2024-0076
- OA Status
- diamond
- Cited By
- 2
- References
- 3
- Related Works
- 10
- OpenAlex ID
- https://openalex.org/W4402315588
All OpenAlex metadata
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https://openalex.org/W4402315588Canonical identifier for this work in OpenAlex
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https://doi.org/10.57264/cer-2024-0076Digital Object Identifier
- Title
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How pharma can amplify product value with implementation scienceWork title
- Type
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editorialOpenAlex work type
- Language
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enPrimary language
- Publication year
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2024Year of publication
- Publication date
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2024-09-06Full publication date if available
- Authors
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Melvin Olson, Leah L. Zullig, Sabina De GeestList of authors in order
- Landing page
-
https://doi.org/10.57264/cer-2024-0076Publisher landing page
- Open access
-
YesWhether a free full text is available
- OA status
-
diamondOpen access status per OpenAlex
- OA URL
-
https://doi.org/10.57264/cer-2024-0076Direct OA link when available
- Concepts
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Reimbursement, Medicine, Context (archaeology), Product (mathematics), Value (mathematics), Work (physics), Test (biology), New product development, Health care, Process management, Risk analysis (engineering), Marketing, Computer science, Business, Engineering, Biology, Mathematics, Economics, Mechanical engineering, Machine learning, Economic growth, Geometry, PaleontologyTop concepts (fields/topics) attached by OpenAlex
- Cited by
-
2Total citation count in OpenAlex
- Citations by year (recent)
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2025: 2Per-year citation counts (last 5 years)
- References (count)
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3Number of works referenced by this work
- Related works (count)
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10Other works algorithmically related by OpenAlex
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