The article highlights the relevance of integrating digital logistics and digital marketing as a key factor in improving the efficiency of business processes in the current conditions of digital transformation. The article considers the importance of using digital tools in the marketing and logistics activities of enterprises, in particular, technologies such as artificial intelligence (AI), Internet of Things (IoT), blockchain, big data analytics, CRM systems, cloud services, SEO, TMS, WMS, and others. It is emph…