Influences of atmospherics on customer satisfaction and behavioural intentions in the restaurant industry: Evidence from an emerging economy Article Swipe
YOU?
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· 2025
· Open Access
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· DOI: https://doi.org/10.1371/journal.pone.0319948
The emergence of the food service industry is among the most promising sectors that open many great opportunities for its development. Restaurants are also a part of the world’s economy. This is reflected in the increasing demand for high-quality, upscale dining experiences. The restaurant industry is well-positioned for future growth. However, few researchers have explored the impact of restaurant attributes on overall customer satisfaction and behavioural intentions in the context of fine dining restaurants. This study investigates how restaurant attributes influence overall satisfaction and behavioural intentions in an emerging economy such as India. To explore this relationship, we adopted the Stimulus-Organism-Response (SOR) theory proposed by Mehrabian and Russell (1974) [1]. The results show that restaurant attributes can lead to higher customer satisfaction rates, benefiting the industry. Restaurant attributes also play an essential role in creating a positive customer dining experience. Restaurant attributes help provide thoughtful customer service, such as assisting with menu items, remembering customers’ names, or providing helpful suggestions, which can also show customers that they are valued.
Related Topics
- Type
- article
- Language
- en
- Landing Page
- https://doi.org/10.1371/journal.pone.0319948
- OA Status
- gold
- Cited By
- 2
- References
- 65
- Related Works
- 10
- OpenAlex ID
- https://openalex.org/W4409159937
Raw OpenAlex JSON
- OpenAlex ID
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https://openalex.org/W4409159937Canonical identifier for this work in OpenAlex
- DOI
-
https://doi.org/10.1371/journal.pone.0319948Digital Object Identifier
- Title
-
Influences of atmospherics on customer satisfaction and behavioural intentions in the restaurant industry: Evidence from an emerging economyWork title
- Type
-
articleOpenAlex work type
- Language
-
enPrimary language
- Publication year
-
2025Year of publication
- Publication date
-
2025-04-04Full publication date if available
- Authors
-
Mananage Shanika Hansini Rathnasiri, Pawan Kumar, Bindu Aggarwal, Kiran Nair, Narayanage Jayantha DewasiriList of authors in order
- Landing page
-
https://doi.org/10.1371/journal.pone.0319948Publisher landing page
- Open access
-
YesWhether a free full text is available
- OA status
-
goldOpen access status per OpenAlex
- OA URL
-
https://doi.org/10.1371/journal.pone.0319948Direct OA link when available
- Concepts
-
Customer satisfaction, Marketing, Business, Service quality, Consumer behaviour, Advertising, Context (archaeology), Emerging markets, Quality (philosophy), Tertiary sector of the economy, Customer retention, Service (business), Geography, Epistemology, Philosophy, Archaeology, FinanceTop concepts (fields/topics) attached by OpenAlex
- Cited by
-
2Total citation count in OpenAlex
- Citations by year (recent)
-
2025: 2Per-year citation counts (last 5 years)
- References (count)
-
65Number of works referenced by this work
- Related works (count)
-
10Other works algorithmically related by OpenAlex
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