Marketing Analytics Theoretical Development and Trends: The Journey of Defining Marketing Analytics Article Swipe

PDF

Related Concepts

Analytics Data science Cultural analytics Web analytics Business analytics Marketing research Software analytics Data analysis Computer science Marketing science Marketing Semantic analytics Business Marketing management World Wide Web Relationship marketing Business model Data mining Business analysis Web intelligence The Internet Software system Web modeling Web development Programming language Software Software construction

Imran Bashir Dar , Aziz Ur Rehman Rana , Ismail Nasir ·

YOU? · · 2023 · Open Access · · DOI: https://doi.org/10.56976/rjsi.v5i1.57 · OA: W4362460623

Marketing Analytics is a novel area of marketing science that is becoming a new subject and area of expertise like other sub-branches of marketing, with the conceptual umbrella overlapping data science and the fruits of the fourth industrial revolution. The researchers crafted the linkage of Data Science, Data Analytics, Business Analytics and Marketing Analytics as an interdisciplinary phenomenon and subset of Business Analytics. A definition has been developed from academic development and trends. The area’s importance in the academic world has also been detailed.