Marketing the Sport and Exercise Psychology Consultancy Practice Article Swipe
As sport psychology consultants, we might believe our expertise lies in the practice of sport psychology, not in the business of sport psychology; but this circumstance seems unfortunate because navigating the business and marketing world offers much stability and freedom to a practitioner in private practice. More critically, to be a sustainable service in public consciousness, we need to market our services accessibly and sustainably. The goals of this chapter are threefold. First, I examine how marketing principles apply to a sport and exercise psychology business. Second, I explore the strategies to market practitioners and their services. Finally, I use my private practice as an illustration and model to follow in marketing one’s private practice with face-to-face and online services. One overarching goal in this chapter is to remain focused on the principles and practices to bring your practice to the public whilst establishing and maintaining an accessible and engaging writing style. I intend to keep the tone of this chapter conversational to echo the practical challenges marketing one’s private practice.
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Metadata
- Type
- book-chapter
- Language
- en
- Landing Page
- https://doi.org/10.4324/9781003196280-9
- OA Status
- green
- Related Works
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All OpenAlex metadata
Raw OpenAlex JSON
- OpenAlex ID
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https://openalex.org/W4308996661Canonical identifier for this work in OpenAlex
- DOI
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https://doi.org/10.4324/9781003196280-9Digital Object Identifier
- Title
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Marketing the Sport and Exercise Psychology Consultancy PracticeWork title
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book-chapterOpenAlex work type
- Language
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enPrimary language
- Publication year
-
2022Year of publication
- Publication date
-
2022-11-14Full publication date if available
- Authors
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Paul McCarthyList of authors in order
- Landing page
-
https://doi.org/10.4324/9781003196280-9Publisher landing page
- Open access
-
YesWhether a free full text is available
- OA status
-
greenOpen access status per OpenAlex
- OA URL
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https://researchonline.gcu.ac.uk/en/publications/c0b0e29d-99f1-49f3-a34e-f2de54031e3cDirect OA link when available
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Sport psychology, Marketing, Psychology, Applied psychology, Sociology, BusinessTop concepts (fields/topics) attached by OpenAlex
- Cited by
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0Total citation count in OpenAlex
- Related works (count)
-
10Other works algorithmically related by OpenAlex
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