Mobile Commerce and App Design Article Swipe
Burçak Başak Yiğit
·
YOU?
·
· 2025
· Open Access
·
· DOI: https://doi.org/10.58830/ozgur.pub943.c3951
YOU?
·
· 2025
· Open Access
·
· DOI: https://doi.org/10.58830/ozgur.pub943.c3951
This chapter examines mobile commerce within the context of digital transformation, focusing on the interaction between user behavior and application design. Literature findings reveal that mobile commerce has evolved from a technical process into an experience-oriented system enriched by personalization, visual design, information quality, and trust. Superior convenience, accessibility, information consistency, reduced cognitive load, and intuitive interface design are key determinants of adoption and satisfaction. Individual factors (mobile skillfulness, innovativeness, compatibility) and social influence also play significant roles in shaping user engagement. Overall, mobile commerce represents not only a technological innovation but a user experience field where design, trust, and psychology converge. Human-centered design, transparent information, and data-driven personalization are essential for sustainable mobile retail success.
Related Topics
Concepts
Personalization
Mobile commerce
Context (archaeology)
Computer science
Human–computer interaction
Key (lock)
World Wide Web
Process (computing)
Mobile device
E-commerce
User interface
Field (mathematics)
Mobile computing
Internet privacy
Mobile apps
Knowledge management
Mobile technology
User experience design
Interface (matter)
Mobile business development
Multimedia
Business
Website design
Cognition
Information system
User interface design
Social influence
Engineering
Mobile Web
Sharing economy
Interface design
Social commerce
Mobile telephony
Mobile internet
Consumption (sociology)
Metadata
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- book-chapter
- Language
- en
- Landing Page
- https://doi.org/10.58830/ozgur.pub943.c3951
- OA Status
- hybrid
- OpenAlex ID
- https://openalex.org/W7106150472
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https://openalex.org/W7106150472Canonical identifier for this work in OpenAlex
- DOI
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https://doi.org/10.58830/ozgur.pub943.c3951Digital Object Identifier
- Title
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Mobile Commerce and App DesignWork title
- Type
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book-chapterOpenAlex work type
- Language
-
enPrimary language
- Publication year
-
2025Year of publication
- Publication date
-
2025-11-20Full publication date if available
- Authors
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Burçak Başak YiğitList of authors in order
- Landing page
-
https://doi.org/10.58830/ozgur.pub943.c3951Publisher landing page
- Open access
-
YesWhether a free full text is available
- OA status
-
hybridOpen access status per OpenAlex
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https://doi.org/10.58830/ozgur.pub943.c3951Direct OA link when available
- Concepts
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Personalization, Mobile commerce, Context (archaeology), Computer science, Human–computer interaction, Key (lock), World Wide Web, Process (computing), Mobile device, E-commerce, User interface, Field (mathematics), Mobile computing, Internet privacy, Mobile apps, Knowledge management, Mobile technology, User experience design, Interface (matter), Mobile business development, Multimedia, Business, Website design, Cognition, Information system, User interface design, Social influence, Engineering, Mobile Web, Sharing economy, Interface design, Social commerce, Mobile telephony, Mobile internet, Consumption (sociology)Top concepts (fields/topics) attached by OpenAlex
- Cited by
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| abstract_inverted_index.examines | 2 |
| abstract_inverted_index.findings | 22 |
| abstract_inverted_index.focusing | 11 |
| abstract_inverted_index.quality, | 43 |
| abstract_inverted_index.success. | 115 |
| abstract_inverted_index.cognitive | 52 |
| abstract_inverted_index.converge. | 101 |
| abstract_inverted_index.essential | 110 |
| abstract_inverted_index.influence | 73 |
| abstract_inverted_index.interface | 56 |
| abstract_inverted_index.intuitive | 55 |
| abstract_inverted_index.technical | 31 |
| abstract_inverted_index.Individual | 65 |
| abstract_inverted_index.Literature | 21 |
| abstract_inverted_index.experience | 94 |
| abstract_inverted_index.innovation | 90 |
| abstract_inverted_index.psychology | 100 |
| abstract_inverted_index.represents | 85 |
| abstract_inverted_index.application | 19 |
| abstract_inverted_index.data-driven | 107 |
| abstract_inverted_index.engagement. | 81 |
| abstract_inverted_index.information | 42, 49 |
| abstract_inverted_index.interaction | 14 |
| abstract_inverted_index.significant | 76 |
| abstract_inverted_index.sustainable | 112 |
| abstract_inverted_index.transparent | 104 |
| abstract_inverted_index.consistency, | 50 |
| abstract_inverted_index.convenience, | 47 |
| abstract_inverted_index.determinants | 60 |
| abstract_inverted_index.information, | 105 |
| abstract_inverted_index.satisfaction. | 64 |
| abstract_inverted_index.skillfulness, | 68 |
| abstract_inverted_index.technological | 89 |
| abstract_inverted_index.Human-centered | 102 |
| abstract_inverted_index.accessibility, | 48 |
| abstract_inverted_index.compatibility) | 70 |
| abstract_inverted_index.innovativeness, | 69 |
| abstract_inverted_index.personalization | 108 |
| abstract_inverted_index.transformation, | 10 |
| abstract_inverted_index.personalization, | 39 |
| abstract_inverted_index.experience-oriented | 35 |
| cited_by_percentile_year | |
| countries_distinct_count | 0 |
| institutions_distinct_count | 1 |
| citation_normalized_percentile.value | 0.9507874 |
| citation_normalized_percentile.is_in_top_1_percent | False |
| citation_normalized_percentile.is_in_top_10_percent | True |