Narrativas, temáticas y tendencias del pódcast conversacional en español. Análisis de los más escuchados en spotify en 2024 Article Swipe
Ruíz-Martínez, Ángela
,
Camarero-Calandria, Emma
·
YOU?
·
· 2026
· Open Access
·
· DOI: https://doi.org/10.5281/zenodo.17764088
YOU?
·
· 2026
· Open Access
·
· DOI: https://doi.org/10.5281/zenodo.17764088
Resumen El pódcast conversacional lo ha convertido en el formato más popular entre la audiencia española. Esta investigación analiza los diez pódcast más escuchados en Spotify durante 2024 -ocho de los cuales son conversacionales- con el objetivo de identificar las características comunes que definen este formato en el contexto hispano. Se aplica una metodología mixta que combina el análisis cuantitativo de 100 episodios (135 horas de escucha) con una entrevista en profundidad a Eduardo Alonso, responsable de pódcast en Spotify para el sur y este de Europa. Se examinan variables como la temática, la duración, el número de presentadores, el uso del vídeo, los recursos narrativos y los modelos de financiación. Los resultados confirman que el formato conversacional predomina sobre otros y se caracteriza por su flexibilidad temática, duración prolongada, estructura basada en entrevistas, apoyo audiovisual mediante YouTube y una monetización múltiple que incluye patrocinios y acuerdos con plataformas. El estudio concluye que el éxito del pódcast conversacional reside en su sencillez técnica, su cercanía con el oyente y su capacidad de adaptación a las nuevas lógicas de consumo transmedia, consolidándose como uno de los principales motores del audio digital en español.
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Narrativas, temáticas y tendencias del pódcast conversacional en español. Análisis de los más escuchados en spotify en 2024Work title
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2026-01-24Full publication date if available
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Ruíz-Martínez, Ángela, Camarero-Calandria, EmmaList of authors in order
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https://doi.org/10.5281/zenodo.17764088Publisher landing page
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