Neurophysiological Evidence for Semantic Processing of Irrelevant Speech and Own-Name Detection in a Virtual Café Article Swipe
Adi Brown
,
Danna Pinto
,
Ksenia Burgart
,
Yair Zvilichovsky
,
Elana Zion Golumbic
·
YOU?
·
· 2023
· Open Access
·
· DOI: https://doi.org/10.1523/jneurosci.1731-22.2023
YOU?
·
· 2023
· Open Access
·
· DOI: https://doi.org/10.1523/jneurosci.1731-22.2023
The well-known “cocktail party effect” refers to incidental detection of salient words, such as one's own-name, in supposedly unattended speech. However, empirical investigation of the prevalence of this phenomenon and the underlying mechanisms has been limited to extremely artificial contexts and has yielded conflicting results. We introduce a novel empirical approach for revisiting this effect under highly ecological conditions, by immersing participants in a multisensory Virtual Café and using realistic stimuli and tasks. Participants (32 female, 18 male) listened to conversational speech from a character at their table, while a barista in the back of the café called out food orders. Unbeknownst to them, the barista sometimes called orders containing either their own-name or words that created semantic violations. We assessed the neurophysiological response-profile to these two probes in the task-irrelevant barista stream by measuring participants' brain activity (EEG), galvanic skin response and overt gaze-shifts. SIGNIFICANCE STATEMENT We found distinct neural and physiological responses to participants' own-name and semantic violations, indicating their incidental semantic processing despite being task-irrelevant. Interestingly, these responses were covert in nature and gaze-patterns were not associated with word-detection responses. This study emphasizes the nonexclusive nature of attention in multimodal ecological environments and demonstrates the brain's capacity to extract linguistic information from additional sources outside the primary focus of attention.
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Metadata
- Type
- article
- Language
- en
- Landing Page
- https://doi.org/10.1523/jneurosci.1731-22.2023
- OA Status
- green
- Cited By
- 12
- References
- 119
- Related Works
- 10
- OpenAlex ID
- https://openalex.org/W4381163945
All OpenAlex metadata
Raw OpenAlex JSON
- OpenAlex ID
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https://openalex.org/W4381163945Canonical identifier for this work in OpenAlex
- DOI
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https://doi.org/10.1523/jneurosci.1731-22.2023Digital Object Identifier
- Title
-
Neurophysiological Evidence for Semantic Processing of Irrelevant Speech and Own-Name Detection in a Virtual CaféWork title
- Type
-
articleOpenAlex work type
- Language
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enPrimary language
- Publication year
-
2023Year of publication
- Publication date
-
2023-06-19Full publication date if available
- Authors
-
Adi Brown, Danna Pinto, Ksenia Burgart, Yair Zvilichovsky, Elana Zion GolumbicList of authors in order
- Landing page
-
https://doi.org/10.1523/jneurosci.1731-22.2023Publisher landing page
- Open access
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YesWhether a free full text is available
- OA status
-
greenOpen access status per OpenAlex
- OA URL
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https://pmc.ncbi.nlm.nih.gov/articles/PMC10324990/pdf/zns5045.pdfDirect OA link when available
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Psychology, Cognitive psychology, Covert, Task (project management), Neurophysiology, Gaze, Semantic memory, Communication, Cognition, Linguistics, Neuroscience, Management, Psychoanalysis, Economics, PhilosophyTop concepts (fields/topics) attached by OpenAlex
- Cited by
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12Total citation count in OpenAlex
- Citations by year (recent)
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2025: 5, 2024: 6, 2023: 1Per-year citation counts (last 5 years)
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119Number of works referenced by this work
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10Other works algorithmically related by OpenAlex
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