Quantitative and Qualitative Approaches of User Engagement on Facebook Fan Page Article Swipe

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Paola E. Velazquez-Solis , Jorge E. Ibarra-Esquer , María Angélica Astorga-Vargas , Brenda L. Flores-Ríos , Mónica Carrillo , Iván García ·

YOU? · · 2024 · Open Access · · DOI: https://doi.org/10.15514/ispras-2024-36(1)-9

User Engagement is a metric that represents a part of the user experience characterized by attributes of reactions, visibility and user interactivity with others. Quantitative and qualitative analysis were used to establish a new method for calculating User Engagement in Facebook fan pages focused in dissemination of scientific content, news, and events. We focused on social media processes based on Spearman correlation coefficients and categorization of publications by format type and source of content. Variations in Engagement for individual posts were explained by a multiple linear regression model defined using the number of clicks and the reach of posts with an accuracy of up to 91% (R2). The User Engagement increases preferably when it is presented in photo format of an original content creation.

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Computer Science

Social Media

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World Wide Web Computer science Cyberpsychology Social media

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Type: article
Language: en
Landing Page: https://doi.org/10.15514/ispras-2024-36(1)-9
PDF: https://ispranproceedings.elpub.ru/jour/article/download/1762/1616
OA Status: diamond
References: 27
Related Works: 10
OpenAlex ID: https://openalex.org/W4399047050

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DOI: https://doi.org/10.15514/ispras-2024-36(1)-9

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Title: Quantitative and Qualitative Approaches of User Engagement on Facebook Fan Page

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Language: en

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Publication year: 2024

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Publication date: 2024-01-01

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Authors: Paola E. Velazquez-Solis, Jorge E. Ibarra-Esquer, María Angélica Astorga-Vargas, Brenda L. Flores-Ríos, Mónica Carrillo, Iván García

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Landing page: https://doi.org/10.15514/ispras-2024-36(1)-9

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PDF URL: https://ispranproceedings.elpub.ru/jour/article/download/1762/1616

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Concepts: World Wide Web, Computer science, Cyberpsychology, Social media

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References (count): 27

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