Reflexos dos determinantes financeiros, demográficos e políticos na atividade virtual dos municípios brasileiros Article Swipe
Liara Laís Scheid
,
Monize Sâmara Visentini
,
Darlan Nei Writzl
·
YOU?
·
· 2023
· Open Access
·
· DOI: https://doi.org/10.4013/base.2023.202.04
YOU?
·
· 2023
· Open Access
·
· DOI: https://doi.org/10.4013/base.2023.202.04
Este estudo (i) mensura a atividade virtual dos municípios brasileiros e (ii) identifica se determinante financeiros, demográficos e políticos tendem a refletir em um maior ou menor grau dessa atividade. Ampliando-se um recente modelo teórico apresentado na literatura, ao total, quatorze determinantes são analisados, sendo dois financeiros, três demográficos e nove políticos. Os municípios foram selecionados de modo probabilístico, os dados coletados em bases disponíveis na internet e analisados por meio da estatística do teste T para amostras independentes. Quanto aos resultados, identificou-se que as fanpages das prefeituras brasileiras usam todas as tipologias de publicações para se comunicarem com os usuários, com predomínio de postagens no formato de imagens. Além disso, das variáveis testadas, apenas quatro pertencentes ao fator político não apresentaram diferença significativa nas médias da atividade virtual: reeleição, idade e sexo do gestor municipal e interesse dos cidadãos na fanpage. Conclui-se que a participação online dos cidadãos na gestão é importante, servindo de incentivo para que as autoridades públicas utilizem essa ferramenta como estratégia de comunicação e de interação entre governo e sociedade.
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Reflexos dos determinantes financeiros, demográficos e políticos na atividade virtual dos municípios brasileirosWork title
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articleOpenAlex work type
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ptPrimary language
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2023Year of publication
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2023-08-28Full publication date if available
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Liara Laís Scheid, Monize Sâmara Visentini, Darlan Nei WritzlList of authors in order
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https://doi.org/10.4013/base.2023.202.04Publisher landing page
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