Many word clouds provide no semantics to the word placement, but use a random layout optimized solely for aesthetic purposes. We propose a novel approach to model word significance and word affinity within a document, and in comparison to a large background corpus. We demonstrate its usefulness for generating more meaningful word clouds as a visual summary of a given document. We then select keywords based on their significance and construct the word cloud based on the derived affinity. Based on a modified t-distr…