Should We Be Afraid of Artificial Intelligence? Consumer Willingness to Share Personal Information with Fashion Sales Robots Article Swipe
Christina Soyoung Song
,
Youn‐Kyung Kim
·
YOU?
·
· 2020
· Open Access
·
· DOI: https://doi.org/10.31274/itaa.12349
YOU?
·
· 2020
· Open Access
·
· DOI: https://doi.org/10.31274/itaa.12349
Recent research on the use of robots in retail settings presents a wide-spread concern among consumers regarding privacy risks and malfunctions in service experiences. This research speculates that such apprehensions likely prevent consumers from sharing information with AI robots, which negatively affects fashion retailers’ abilities to gauge their consumers’ desires. Consumers’ willingness to share (WTS) information helps fashion businesses make strategic marketing decisions. This study identifies seven factors that may lead to high and low WTS information with AI robots through a literature review and implementing interviews. We then build a decision tree predictive model to identify important motivational factors of WTS with AI fashion robots. Our findings indicate that the service quality, enjoyment, usefulness, and trust predict the WTS information with AI robots. Thus, ensuring that consumers understand the benefits AI robot use, including easier and more enjoyable shopping experiences, will increase their interactions with robots.
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Metadata
- Type
- article
- Language
- en
- Landing Page
- https://doi.org/10.31274/itaa.12349
- https://www.iastatedigitalpress.com/itaa/article/12349/galley/11605/download/
- OA Status
- gold
- References
- 6
- Related Works
- 10
- OpenAlex ID
- https://openalex.org/W3134473844
All OpenAlex metadata
Raw OpenAlex JSON
- OpenAlex ID
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https://openalex.org/W3134473844Canonical identifier for this work in OpenAlex
- DOI
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https://doi.org/10.31274/itaa.12349Digital Object Identifier
- Title
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Should We Be Afraid of Artificial Intelligence? Consumer Willingness to Share Personal Information with Fashion Sales RobotsWork title
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articleOpenAlex work type
- Language
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enPrimary language
- Publication year
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2020Year of publication
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2020-12-28Full publication date if available
- Authors
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Christina Soyoung Song, Youn‐Kyung KimList of authors in order
- Landing page
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https://doi.org/10.31274/itaa.12349Publisher landing page
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https://www.iastatedigitalpress.com/itaa/article/12349/galley/11605/download/Direct link to full text PDF
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YesWhether a free full text is available
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goldOpen access status per OpenAlex
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https://www.iastatedigitalpress.com/itaa/article/12349/galley/11605/download/Direct OA link when available
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Robot, Service (business), Information sharing, Business, Quality (philosophy), Marketing, Computer science, Advertising, Internet privacy, Artificial intelligence, World Wide Web, Epistemology, PhilosophyTop concepts (fields/topics) attached by OpenAlex
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0Total citation count in OpenAlex
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