Television's role in Climate Change Communication – Salience and Audiences Article Swipe
Imke Hoppe
,
Felix Dörpmund
,
Christian Weigel
,
Alexander Loos
,
Matthias Garschagen
,
Thomas Kox
,
Stephanus Volke
,
Jens Ekkehart
,
Irene Neverla
·
YOU?
·
· 2025
· Open Access
·
· DOI: https://doi.org/10.21203/rs.3.rs-6507182/v1
YOU?
·
· 2025
· Open Access
·
· DOI: https://doi.org/10.21203/rs.3.rs-6507182/v1
In an era marked by multiple crises, climate change stands out as an urgent yet under-prioritized issue. Despite public interest, only 2.2% of broadcast minutes on television explicitly address climate change. Drawing on agenda setting research and theories of selective exposure, we selected Germany as a prime example for understanding the role of television in industrialized democracies. We created one of the largest datasets of its kind—61 days with 19 hours per day across 20 TV stations, totalling 23,478 hours. Thus, this study offers new methodological pathways for analysing climate communication in television. Complementing the content analysis, we conducted a survey (n=1,445) in parallel and segmented audiences into ‘Global Warming Six’. By combining both methods, we show that climate-aware audiences gravitate towards news and information formats, whereas sceptical groups prefer entertainment, where climate coverage is nearly invisible. Nearly 80% of climate change coverage is dedicated to informational and news-oriented formats, while the topic remains largely absent from entertainment programming. Especially in news and information formats, political actors dominate airtime, contradicting audience preferences for greater diversity. Across all formats, women are significantly underrepresented in the climate discourse, widely unnoticed by audiences. These findings highlight substantial gaps in fostering socially inclusive communication and engagement through television, offering new insights for climate communicators.
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Metadata
- Type
- preprint
- Language
- en
- Landing Page
- https://doi.org/10.21203/rs.3.rs-6507182/v1
- https://www.researchsquare.com/article/rs-6507182/latest.pdf
- OA Status
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- References
- 35
- Related Works
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- OpenAlex ID
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https://doi.org/10.21203/rs.3.rs-6507182/v1Digital Object Identifier
- Title
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Television's role in Climate Change Communication – Salience and AudiencesWork title
- Type
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preprintOpenAlex work type
- Language
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enPrimary language
- Publication year
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2025Year of publication
- Publication date
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2025-05-12Full publication date if available
- Authors
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Imke Hoppe, Felix Dörpmund, Christian Weigel, Alexander Loos, Matthias Garschagen, Thomas Kox, Stephanus Volke, Jens Ekkehart, Irene NeverlaList of authors in order
- Landing page
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https://doi.org/10.21203/rs.3.rs-6507182/v1Publisher landing page
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https://www.researchsquare.com/article/rs-6507182/latest.pdfDirect link to full text PDF
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YesWhether a free full text is available
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goldOpen access status per OpenAlex
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https://www.researchsquare.com/article/rs-6507182/latest.pdfDirect OA link when available
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Salience (neuroscience), Climate change, Political science, Psychology, Cognitive psychology, Geology, OceanographyTop concepts (fields/topics) attached by OpenAlex
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0Total citation count in OpenAlex
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| referenced_works | https://openalex.org/W2762962805, https://openalex.org/W2887015072, https://openalex.org/W3080149955, https://openalex.org/W2160678646, https://openalex.org/W4366279875, https://openalex.org/W4310059902, https://openalex.org/W3199505005, https://openalex.org/W4387060285, https://openalex.org/W3118103666, https://openalex.org/W2266185162, https://openalex.org/W1529375674, https://openalex.org/W2145989172, https://openalex.org/W2800941410, https://openalex.org/W2063214785, https://openalex.org/W3117493253, https://openalex.org/W2096954696, https://openalex.org/W2990002838, https://openalex.org/W2968273896, https://openalex.org/W4210373121, https://openalex.org/W2936026567, https://openalex.org/W2994745167, https://openalex.org/W4386450968, https://openalex.org/W4387372245, https://openalex.org/W4296999595, https://openalex.org/W2141852441, https://openalex.org/W2038359502, https://openalex.org/W2566857289, https://openalex.org/W3179746471, https://openalex.org/W4406858262, https://openalex.org/W4226464697, https://openalex.org/W4311137633, https://openalex.org/W1957261757, https://openalex.org/W1930749556, https://openalex.org/W2488193053, https://openalex.org/W4280636952 |
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