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Television's role in Climate Change Communication – Salience and Audiences
May 2025 • Imke Hoppe, Felix Dörpmund, Christian Weigel, Alexander Loos, Matthias Garschagen, Thomas Kox, Stephanus Volke, Jens Ekkehart, Irene Neverla
<title>Abstract</title> In an era marked by multiple crises, climate change stands out as an urgent yet under-prioritized issue. Despite public interest, only 2.2% of broadcast minutes on television explicitly address climate change. Drawing on agenda setting research and theories of selective exposure, we selected Germany as a prime example for understanding the role of television in industrialized democracies. We created one of the largest datasets of its kind—61 days with 19 hours per day across 20 TV stations,…
Salience (Neuroscience)
Oceanography