The effect of an infographic promotion on research dissemination and readership: A randomized controlled trial Article Swipe
Simon Huang
,
Lynsey J. Martin
,
Calvin H. Yeh
,
Alvin Chin
,
Heather Murray
,
William B Sanderson
,
Rohit Mohindra
,
Teresa M. Chan
,
Brent Thoma
·
YOU?
·
· 2024
· Open Access
·
· DOI: https://doi.org/10.32920/27940845
YOU?
·
· 2024
· Open Access
·
· DOI: https://doi.org/10.32920/27940845
Objective: Journals use social media to increase the awareness of their publications. Infographics show research findings in a concise and visually appealing manner, well suited for dissemination on social media platforms. We hypothesized that infographic abstracts promoted on social media would increase the dissemination and online readership of the parent research articles. Methods: Twenty-four articles were chosen from the six issues of CJEM published between July 2016 and June 2017 and randomized to infographic or control groups. All articles were disseminated through the journal’s social media accounts (Twitter and Facebook). Control articles were promoted using a screen capture image of each article’s abstract on the journal’s social media accounts. Infographic articles were promoted similarly using a visual infographic. Infographics were also published and promoted on the CanadiEM.org’s website and social media channels. Abstract views, full-text views, and the change in Altmetric score were compared between groups using unpaired two-tailed t-tests. Results: There were no significant differences in the groups at baseline. Abstract views (mean, 95% CI) were higher in the infographics (379, 287-471) than the control group (176, 136-215, p<0.001). Mean change in Altmetric scores was higher in the infographics (26, 18-34) than in the control group (3, 2-4, p<0.0001). There was no difference in full-text views between the infographics (50, 0-101) and control groups (25, 18-32). Conclusion: The promotion of CJEM articles using infographics on social media and the CanadiEM.org website increased Altmetric scores and abstract views. Infographics may have a role in increasing awareness of medical literature.
Related Topics
Concepts
Metadata
- Type
- preprint
- Language
- en
- Landing Page
- https://doi.org/10.32920/27940845
- https://rshare.library.torontomu.ca/articles/journal_contribution/The_effect_of_an_infographic_promotion_on_research_dissemination_and_readership_A_randomized_controlled_trial/27940845/1/files/50916699.pdf
- OA Status
- gold
- Related Works
- 10
- OpenAlex ID
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All OpenAlex metadata
Raw OpenAlex JSON
- OpenAlex ID
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https://openalex.org/W4404917860Canonical identifier for this work in OpenAlex
- DOI
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https://doi.org/10.32920/27940845Digital Object Identifier
- Title
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The effect of an infographic promotion on research dissemination and readership: A randomized controlled trialWork title
- Type
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preprintOpenAlex work type
- Language
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enPrimary language
- Publication year
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2024Year of publication
- Publication date
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2024-12-02Full publication date if available
- Authors
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Simon Huang, Lynsey J. Martin, Calvin H. Yeh, Alvin Chin, Heather Murray, William B Sanderson, Rohit Mohindra, Teresa M. Chan, Brent ThomaList of authors in order
- Landing page
-
https://doi.org/10.32920/27940845Publisher landing page
- PDF URL
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https://rshare.library.torontomu.ca/articles/journal_contribution/The_effect_of_an_infographic_promotion_on_research_dissemination_and_readership_A_randomized_controlled_trial/27940845/1/files/50916699.pdfDirect link to full text PDF
- Open access
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YesWhether a free full text is available
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-
goldOpen access status per OpenAlex
- OA URL
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https://rshare.library.torontomu.ca/articles/journal_contribution/The_effect_of_an_infographic_promotion_on_research_dissemination_and_readership_A_randomized_controlled_trial/27940845/1/files/50916699.pdfDirect OA link when available
- Concepts
-
Infographic, Audience measurement, Randomized controlled trial, Promotion (chess), Dissemination, Advertising, Medicine, Political science, Computer science, Business, Internal medicine, Data mining, Politics, LawTop concepts (fields/topics) attached by OpenAlex
- Cited by
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0Total citation count in OpenAlex
- Related works (count)
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10Other works algorithmically related by OpenAlex
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| abstract_inverted_index.significant | 154 |
| abstract_inverted_index.CanadiEM.org | 230 |
| abstract_inverted_index.Infographics | 12, 118, 238 |
| abstract_inverted_index.disseminated | 80 |
| abstract_inverted_index.hypothesized | 32 |
| abstract_inverted_index.infographic. | 117 |
| abstract_inverted_index.infographics | 170, 189, 209, 224 |
| abstract_inverted_index.p<0.001). | 179 |
| abstract_inverted_index.dissemination | 26, 43 |
| abstract_inverted_index.p<0.0001). | 199 |
| abstract_inverted_index.publications. | 11 |
| abstract_inverted_index.CanadiEM.org’s | 126 |
| abstract_inverted_index.<p>Methods: | 52 |
| abstract_inverted_index.<p>Results: | 150 |
| abstract_inverted_index.18-32).</p> | 216 |
| abstract_inverted_index.t-tests.</p> | 149 |
| abstract_inverted_index.<p>Objective: | 0 |
| abstract_inverted_index.articles.</p> | 51 |
| abstract_inverted_index.<p>Conclusion: | 217 |
| abstract_inverted_index.literature.</p> | 248 |
| cited_by_percentile_year | |
| countries_distinct_count | 0 |
| institutions_distinct_count | 9 |
| sustainable_development_goals[0].id | https://metadata.un.org/sdg/4 |
| sustainable_development_goals[0].score | 0.44999998807907104 |
| sustainable_development_goals[0].display_name | Quality Education |
| citation_normalized_percentile.value | 0.32483272 |
| citation_normalized_percentile.is_in_top_1_percent | False |
| citation_normalized_percentile.is_in_top_10_percent | False |