The efficacy of Facebook’s vaccine misinformation policies and architecture during the COVID-19 pandemic Article Swipe
David Broniatowski
,
Joseph Simons
,
Jiayan Gu
,
Amelia Jamison
,
Lorien C. Abroms
·
YOU?
·
· 2023
· Open Access
·
· DOI: https://doi.org/10.1126/sciadv.adh2132
YOU?
·
· 2023
· Open Access
·
· DOI: https://doi.org/10.1126/sciadv.adh2132
Online misinformation promotes distrust in science, undermines public health, and may drive civil unrest. During the coronavirus disease 2019 pandemic, Facebook—the world’s largest social media company—began to remove vaccine misinformation as a matter of policy. We evaluated the efficacy of these policies using a comparative interrupted time-series design. We found that Facebook removed some antivaccine content, but we did not observe decreases in overall engagement with antivaccine content. Provaccine content was also removed, and antivaccine content became more misinformative, more politically polarized, and more likely to be seen in users’ newsfeeds. We explain these findings as a consequence of Facebook’s system architecture, which provides substantial flexibility to motivated users who wish to disseminate misinformation through multiple channels. Facebook’s architecture may therefore afford antivaccine content producers several means to circumvent the intent of misinformation removal policies.
Related Topics
Concepts
Misinformation
Distrust
Pandemic
Social media
Internet privacy
Coronavirus disease 2019 (COVID-19)
Public relations
Advertising
Political science
Business
Computer science
Medicine
Disease
World Wide Web
Computer security
Infectious disease (medical specialty)
Law
Pathology
Metadata
- Type
- article
- Language
- en
- Landing Page
- https://doi.org/10.1126/sciadv.adh2132
- OA Status
- gold
- Cited By
- 42
- References
- 80
- Related Works
- 10
- OpenAlex ID
- https://openalex.org/W4386766469
All OpenAlex metadata
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https://openalex.org/W4386766469Canonical identifier for this work in OpenAlex
- DOI
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https://doi.org/10.1126/sciadv.adh2132Digital Object Identifier
- Title
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The efficacy of Facebook’s vaccine misinformation policies and architecture during the COVID-19 pandemicWork title
- Type
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articleOpenAlex work type
- Language
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enPrimary language
- Publication year
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2023Year of publication
- Publication date
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2023-09-15Full publication date if available
- Authors
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David Broniatowski, Joseph Simons, Jiayan Gu, Amelia Jamison, Lorien C. AbromsList of authors in order
- Landing page
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https://doi.org/10.1126/sciadv.adh2132Publisher landing page
- Open access
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YesWhether a free full text is available
- OA status
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goldOpen access status per OpenAlex
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https://doi.org/10.1126/sciadv.adh2132Direct OA link when available
- Concepts
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Misinformation, Distrust, Pandemic, Social media, Internet privacy, Coronavirus disease 2019 (COVID-19), Public relations, Advertising, Political science, Business, Computer science, Medicine, Disease, World Wide Web, Computer security, Infectious disease (medical specialty), Law, PathologyTop concepts (fields/topics) attached by OpenAlex
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42Total citation count in OpenAlex
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2025: 21, 2024: 19, 2023: 2Per-year citation counts (last 5 years)
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80Number of works referenced by this work
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10Other works algorithmically related by OpenAlex
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